design thinking

Design Thinking

A social technology that combines tools and insights to revolutionize how organizations innovate.

Social Technology

A blend of tools and insights applied to workflows, leading to improvement in processes.

Superior Solutions

Innovative and effective answers to problems that organizations aim to achieve.

Lower Risks and Costs

The goal of minimizing uncertainties associated with innovation while keeping expenses manageable.

Employee Buy-in

The commitment and engagement of employees in the innovation process.

Efficiency

Driving out variation in stable environments to achieve operational success.

Variation

The needed diversity for success in unstable environments that allows for innovation.

Immersion

The Design Thinking action of engaging deeply in the user’s experience to gain insights.

Customer Discovery

The phase focused on identifying customer needs and experiences related to a job to be done.

Cocreation

Collaboration between employees and users to generate ideas and solutions.