Branding

What is personal brand?

It is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.

What is personal branding?

It is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition

What is an example of personal brand?

• Resume

• Social Media

DEFINITION OF YOU

What is an example of personal branding?

• Website

• Social Media

STORY OF WHAT YOU ARE ABOUT

4 steps to build a successful brand:

1. Define how you want to be perceived

2. Organize your business based on your promise

3. Communicate your promise

4. Be CONSISTENT

What is small business branding

it is similar to personal branding except it focuses more on the establishment, rather than the owner/individual.

What are the 10 ways to create your brand?

1. Have a focus

2. Be genuine

3. Tell a story

4. Be consistent

5. Be ready to fail

6. Create a positive impact

7. Follow a successful example

8. Live your brand

9. Let other people tell your story

10. Leave a legacy