social media quiz 2

social media marketing strategy vs social media marketing plan 

the plan is getting organized to carry out the strategy efficiently, on schedule, and effectively 

the social media marketing strategic plan - 10 steps

1. identify a target market and create personas

2. conduct social media monitoring

3. establish goals, objectives and metrics

4. determine resources, roles and responsibilities

5. establish a tone of voice

6. platform selection

7. create and optimize social media networks

8. create a distribution and content strategy

9. create a social media content calendar and schedule posts

10. track, analyze and tune

Step 2 - Social Media Monitoring - There are effectively 3 aspects to monitoring:

1. Social media audit: general overview of social media activities (what do you use each platform for? how well is each one performing)

2. Social media listening: monitor internet for what is being said about brand 

3. Social media SWOT

Step 3 - Establish goals, objectives, and metrics - What are the SMART goal criteria?

Specific, Measurable, Achievable, Relevant, Time Bound 

Implementation (Step 4) is extremely important because:

it is where the strategic plan gets converted into specific action items and can therefore be implemented effectively