AP Microeconomics Unit 1 & 2

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Last updated 1:48 AM on 2/7/26
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84 Terms

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normal goods

goods sensitive to purchasing power; direct relationship with income; as income increases, the demand for these goods increases; as income decreases, the demand for these goods decreases

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inferior goods

goods sensitive to purchasing power; indirect relationship with income; as income increases, the demand for these goods decreases; as income decreases, the demand for these goods increases

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demand

different quantities of goods that consumers are willing and able to buy at different prices

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law of demand

there is an indirect relationship between price and quantity demanded

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substitution effect

if the price goes up for a product, consumers will buy less of that product and more of another substitute product

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substitutes

goods that are used in place of one another; direct relationship

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complements

two goods that are bought and used together; inverse relationship

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income effect

if the price goes down for a product, the purchasing power increases for consumers -- allowing them to purchase more

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law of diminishing marginal utility

as you consume anything, the additional satisfaction you receive from each additional unit will eventually decrease

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law of diminishing marginal utility and law of demand

the law of diminishing marginal utility causes the inverse relationship as consumers are willing to pay more for a unit that offers them the most benefit, while the amount they demand and are willing to pay for decreases as it does not offer as much utility

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market demand

the demand of the entire population (add the market - adding the individual demands)

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5 shifters of demand

1. Tastes and Preferences

2. Number of Consumers

3. Price of Related Goods

4. Income

5. Future Expectations (how will what happens in the future, impact demand right now)

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law of supply

there is a direct relationship between price and quantity supplied

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supply

the different quantities of a good that sellers are willing and able to sell (produce) at different prices

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5 shifters of supply

1. Prices/Availability of Inputs (Resources)

2. Number of Sellers

3. Technology

4. Government Actions (Taxes, Subsidies)

5. Expectations of Future Profit

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why doesn't price shift the curve

changes in price only cause movement along the curve because demand and supply addresses the quantities demanded or supplied at different price points

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equilibrium

where supply and demand intersect, producing the optimum price and quantity

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shortage

when quantity demanded is greater than quantity supplied, resulting in higher prices

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surplus

when quantity supplied is greater than quantity demanded, resulting in lower prices

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double shift rule

if two curves shift at the same time, either price or quantity will be intermediate

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price above equilibrium

surplus occurs; price floor forms

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price below equilibirum

shortage occurs, price ceiling forms

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consumer surplus

the difference between what a consumer is willing to pay and what they actually pay

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producer surplus

the difference between what a producer receives and what they were willing to sell for

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elasticity of demand

describes how sensitive quantity is to a change in price

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elasticity of supply

describes how sensitive quantity supplied is to a change in price

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total revenue test

uses elasticity to show how changes in price will affect total revenue

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inelastic demand

quantity is insensitive to a change in price; people will continue to buy the good even as price changes

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inelastic goods

few substitutes, small portion of income, necessities

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elastic demand

quantity is sensitive to a change in price; people will buy more or less amounts of the good as the price changes

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elastic goods

many substitues, luxury items, large portions of income

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perfect inelastic

coefficient = 0; you need a product and will pay anything for it, ex. insulin

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relatively inelastic

coefficient = <1; steep curve; direct relationship witht total revenue

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unit elastic

coefficient = 1; no changes in total revenue in response to changes in price

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relatively elastic

coefficient = >1; indirect relationship with total revenue

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perfectly elastic

coefficient = ∞

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cross price elasticity of demand

shows how sensitive a product is to a change in a price of another good; shows if two goods are substitutes or complements

<p>shows how sensitive a product is to a change in a price of another good; shows if two goods are substitutes or complements</p>
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income elasticity of demand

shows how sensitive a product is to a change in income; shows if goods are normal or inferior

<p>shows how sensitive a product is to a change in income; shows if goods are normal or inferior</p>
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price elasticity of supply

shows how sensitive producers are to a change in price; alternative to total revenue test

<p>shows how sensitive producers are to a change in price; alternative to total revenue test</p>
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price ceiling

the maximum legal price a seller can charge for a product; must be below equilibrium to be effective; result in black markets, caused by shortage

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price floor

the minimum legal price a seller can sell a product; must be above equilibrium to be effective; result in surplus

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deadweight loss

the lost consumer surplus and producer surplus caused by inefficiency

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world price

countries can buy products at their own domestic price or they can buy the products at a cheaper world price

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tariff

a tax on imports that increase the world price

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quota

a limit on the number of imports

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purpose of tarriffs and quotas

to protect domestic producers from a cheaper world price and to prevent domestic unemployment; if you have a shortage you will import goods

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excise tax

a per unit tax on producers that encourages them not to produce goods the government deems "bad"; shift supply upwards

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tax incidence - perfectly inelastic

tax completely on consumers

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tax incidence - relatively inelastic

tax mostly on consumers

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tax incidence - unit elastic

tax shared by producers and consumers

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tax incidence - relatively elastic

tax mostly on producers

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tax incidence - perfectly elastic

tax completely on producers

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Economics

the science of scarcity/choices

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Microeconomics

study of small economic units such as firms, individuals, and industries

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Macroeconomics

study of large economy as a whole or economic aggregates

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Theoretical Economics

Economics use the scientific method to make generalizations and abstractions to develop theories

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Positive Economics

this type of economics is based on facts; avoids value judgments (what is)

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Normative Economics

this type of economics includes value judgments (what ought to be)

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Marginal Analysis

making decisions based on additional benefit vs. additional cost; more commonly used than, "all or nothing method."

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Utility

Satisfaction

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Marginal

Additional

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Allocate

Distribute

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Shortages

occur when producers will not or cannot offer goods or services at current prices (temporary)

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Price

Amount buyer/consumer pays

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Cost

Amount seller pays to produce a good

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Investment

money spent by BUSINESSES to improve their production

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Goods

physical objects that satisfy needs and wants

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Consumer Goods

created for direct consumption

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Capital Goods

created for indirect consumption

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Services

actions/activities that one person performs for another

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Accountants

look at only EXPLICIT costs (out of pocket costs)

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Economists

look at EXPLICIT and IMPLICIT costs

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Implicit Costs

opportunity costs such as forgone time and forgone outcome

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Physical Capital

tools, tractors, machinery, buildings

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Human Capital

college degrees, vocational training (skills and knowledge gained)

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Prediction Possibilities Graph

A model that shows alternative ways that an economy can use its scarce resources; graphically demonstrates scarcity, trade-offs, opportunity costs, and efficiency

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Constant Opportunity Cost

Resources are easily adaptable for producing either good

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Law of Increasing Opportunity Cost

As you produce more of any good, the opportunity cost will increase

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True

True or False: Resources are NOT easily adaptable to producing both goods.

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Productive Efficiency

products are being produced in least costly way; any point on production possibilities curve

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Allocative Efficiency

products being produced are ones most desired by society; optimal point on PPC depends on desires of society

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Absolute Advantage

producer that co-produces most output OR requires least amount of inputs (resources)

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Comparative Advantage

producer with lowest opportunity cost

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Makes product cheater and Increases quality of product

What does specialization do for a product?