Mass Media Exam 2 prep

Block booking

an early tactic of movie studios to control exhibition involving pressuring theater operators to accept marginal films with no stars in order to get access to films with the most popular stars

Target marketing

ads targeted to a consumer based on information that various websites have gathered about that individual.

Auteur

filmmaker recognized for originality in their cinematic style

Product placement

 the advertising practice of strategically placing products in movies, TV shows, comic books, and video games so that the products appear as part of a story’s set environment.

Narrowcasting

any specialized electronic programming or media channel aimed at niche viewer groups

persistence of vision

fast changing stills that create illusion of movement

First talkie

The Jazz Singer (1927)

First film with CGI

Futureworld (1976)

Eadweard Muybridge

an English photographer being the first person to make images move

Auguste and Louis Lumiere

developed the cinematograph- projection system

Philo Farnsworth

invented the technology that led to electronic television

Marc Andreesen

created browsers

What were some of the popular radio shows during the Golden Age? Why was Amos and Andy controversial?

Amos ‘n’ Andy. it was the most successful radio programs in broadcast history, however, it included two white men mimicking a black dialect

Why did the War of the World broadcast become controversial?

Caused panic when people thought it was real, showed the power of radio

What is Edward R. Murrow known for radio?

Known for his reports on WWII from London. Helped establish the power of radio news

What is the criticism with talk radio? Why is it sometimes a controversial choice for advertisers?

Political talkers do not challenge views, they simply reinforce current beliefs.

What is payola as related to music? When was it a problem?

Pay to play in the 1950s, management took over to not lose their DJs.

How is public radio different from commercial radio?

The public receives money from the government, and is used for public broadcasting.

What is AM and FM? How do they differ?

• AM- longer range, better for talk

• FM- shorter range, better for music