Tiếng anh chuyên ngành Ecommerce

Affiliate marketing

A marketing strategy where businesses reward affiliates for generating traffic or sales through their promotional efforts, typically involving a commission structure. ( Liên kết tiếp thị )

User experience (UX)

The overall experience a user has while interacting with a product, particularly in terms of efficiency, ease of use, and the satisfaction derived from the product's design and functionality.

Online retailing

The selling of goods and services directly to consumers via the internet, allowing for a seamless shopping experience.

Conversion rate optimization

The process of improving a website's ability to convert visitors into customers by enhancing user experience and increasing persuasion. ( tỉ lệ chuyển đổi)

Customer engagement

The interaction and relationship a brand has with its customers, aimed at creating a positive and lasting connection that encourages loyalty and repeat business. ( Tương tác khách hàng)

Payment gateway

A service that authorizes and processes online payments for e-commerce transactions, ensuring transaction security between customers and merchants. ( Cổng Thanh toan

Dropshipping

A retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, it purchases the item from a third party and has it shipped directly to the customer. ( Giao hàng trực tuyến )

Fulfillment

The process of preparing and delivering customer orders, including inventory management, packaging, and shipping. ( Thực hiện dơn hàng)

Warehousing

The process of storing goods and products before they are sold or shipped to customers. ( Lưu trữ hàng hóa)

Order processing

The steps involved in receiving, processing, and fulfilling customer orders, ensuring timely delivery and accuracy. ( Xử lyws đơn hàng)

Digital storefront

An online platform where customers can browse, select, and purchase products or services, typically representing a brand's presence on the internet. ( Cửa hàng trực tuyến)

cross-selling

A sales strategy that involves suggesting additional products or services to a customer based on their current purchase, aiming to increase overall sales. (Bán hàng chéo)

Upselling

getting the customer to spend more money than they had initially planned to during the sale process. There are a few ways to do this. For example, on your checkout page, you could offer your customer add-ons to the item they're purchasing. ( Bán hàng phụ trội)

Abandoned cart

A situation where a customer adds items to their online shopping cart but leaves the website without completing the purchase, often leading to lost sales opportunities. (Giỏ hàng bị bỏ quên-dùng để mô tả bất kỳ giao dịch mua hàng trực tuyến nào đã bắt đầu nhưng chưa hoàn tất (hoặc bị bỏ dở) trước khi khách hàng thanh toán. Điều này xảy ra khi ai đó thêm các mặt hàng vào giỏ hàng trực tuyến của họ nhưng không hoàn tất giao dịch mua—và giỏ hàng bị bỏ lại)

Retention strategy

A marketing approach focused on keeping existing customers engaged and encouraging repeat purchases, thereby increasing customer loyalty and overall profitability. ( chiến lược giữ chân khách hàng)

Fraud detection

The process of identifying and preventing fraudulent activities within ecommerce transactions, ensuring the security of both the business and its customers. (Phát hiện gian lận)

Compliance

The adherence to laws, regulations, and guidelines that apply to ecommerce businesses, ensuring they operate within legal standards. ( tuân thủ)

Conversion Funnel

A model that illustrates the customer journey from awareness to purchase, highlighting stages where potential customers may drop off. (phễu chuyển đổi-mô tả quá trình một khách hàng tiềm năng (người dùng) di chuyển qua các bước khác nhau từ giai đoạn nhận biết về thương hiệu đến lúc ra quyết định mua hàng

Cloud computing

the delivery of computing services over the internet, including storage, processing, and software, enabling flexible resources and scalability. ( Điện toán đám mây)

Inventory turnover

A ratio that shows how many times inventory is sold and replaced over a specific period, indicating sales efficiency and stock management. ( Luân chuyển kho hàng)

Digital footprint

the data trail left by individual online activities, including website visits, social media interactions, and online purchases, which can be used for tracking and analysis. (chỉ dấu vết dữ liệu chúng ta để lại khi sử dụng internet. Nó có thể là các trang web ta truy cập, email ta gửi đi, dòng trạng thái ta đã đăng hay bất kể những gì ta “like”, bình luận và chia sẻ trên mạng xã hội.)

Presonal data protection

refers to the legal and regulatory frameworks that govern the collection, use, and management of personal information, ensuring individuals' privacy rights and data security are upheld.

Referral program

A marketing strategy that encourages customers to refer new clients in exchange for rewards or incentives, enhancing customer acquisition. ( chương trình giưới thiệu sản phẩm)

conversion tracking

the process of measuring the success of online marketing campaigns by tracking specific actions taken by users, such as purchases or sign-ups. ( theo dõi chuyển đổi)

E-commerce consultant

A professional who provides strategic advice and support to businesses on best practices for online selling, including website optimization, digital marketing, and customer engagement. ( tư vấn thương mại điện tử)

Marketplace integration

the process of connecting an e-commerce platform with third-party marketplaces to expand sales channels and streamline operations. ( tích hợp chợ trục tuyến)

Live chat support

A customer service feature that allows real-time communication between customers and support representatives on a website. This enhances user experience and addresses inquiries promptly. ( hỗ trợ trò chuyện trực tiếp)

User interface (UI)

The means by which users interact with a website or application, encompassing visual design, layout, and navigational elements. ( giao diện người dùng)

Demand Planning

The process of forecasting customer demand to ensure that products are available for sale when needed, optimizing inventory management and supply chain operations. ( thiết lập nhu cầu)

Point of Sale (POS)

The location and system used to complete sales transactions, where customers make purchases and payments are processed, often integrating with inventory management and sales reporting. ( Điểm bán hàng)