unit four different food outlets

Dealers (outlet/points of sale)

Refers to the variety of shops where consumers can purchase products or services the accessibility of these dealers various from community to community

Types of dealers

Two main types direct and indirect dealers

Direct dealers

The product/manufacturers his merchandise/goods directly to the consumer and there’s no middleman involved

No extra cost added so products are cheaper

Flea market and street vendors

Sales are in a cash basis

Codes are inexpensive

Clothing items are most likely to be manufactured in bulk

surplus goods or rejects

unique handmade items

Second hand clothing

Some flea markets are imitation or fake brands

Secondhand shops

These shops can be a source of bargains

Ideal place to recycle good clothes that you have outgrown or

clothes you sell them were because of wrong or impulsive buying

Indirect dealers

The consumer can buy merchandise in goods indirectly from a retailer

The retailer act as a link between the manufacturer and the consumer

Cost of goods is higher

General dealers

Usually found in small towns in the countryside

Shop is managed by the owner

Variety of products are sold

Convenience stores

Smaller stores that are open seven days a week

Open longer hours than a supermarket and the prices are higher

Often located at petrol stations

Speciality stores

These shop specialise in one type of product

Good quality products are offered and the service is good

Often found in shopping centre and the prices are high in some cases but the quality is exceptional

Department stores

Several departments with a wide variety of products and a variety of services are available to customers

Account and exchange or refund facilities Are available

Goods are usually expensive because the shop requires a large number of employee employees

E.g. Woolworths Edgars

Wholesalers

Is the link between the manufacturer and the retailer

Products are sold in bulk in it relatively low prices

Products are packaged in smaller quantities and sold to consumers at a bigger profit

Hypermarkets

Largest type of order stores

Usually near main roads freeways and public transportation with abundant parking

often sell food reduced prices intake all means of payment

Supermarket

A variety of food products are offered for sale

Most supermarkets belong to a large chain

Is larger than a convenience store bit smaller than a hypermarket

Advantages of hypermarket

Offered the convenience of one stop shopping is there a white variety of products

Prices are lower than in smaller shops

Self service system gives the consumer the opportunity to compare goods

If it is in a shopping centre there’s also entertainment

Disadvantages of a hypermarket market

A shopping trip can be exhausting e.g. elderly disabled or mothers with small children

Consumers are easily tempted to deviate from their shopping list

Queueing at cash registers can be time-consuming and tiring

Factory shops/manufacturers outlet

Factory shops trade in surplus of textile goods

Some of the textile goods may be damaged or inferior

Factory shops do not usually take returns on clothes

Located in industrial areas and few available

Online shopping

E-commerce

Goods are delivered to the consumer and as a convenient method of purchase would save time

First make enquiries about the company reputation before making a purchase

Evaluation of outlets

Variety

Quality

Price

Safety and hygiene standards

Variety

Greater the variety the wider the consumers choice

The target markets needs to determine the variety of the products

Quality

Remains intact with products so quickly and do not remain on the shelves

Note saw by date and best before dates with fresh produce

Price is not necessarily determined quality

With clothing and household furniture quality is measured by fabric and workmanship

Price

Determined by the pro cost transportation cost maintenance of equipment and overhead costs as well as profit

Consumers responsibility to compare different prices of the same product so they can get the best quality at the lowest price

Safety and hygiene standards

For food they are established by the law

Areas must be clean and meat must be kept cold and away from flies

Employees must wear gloves

Products that I have expired must be thrown away

Stores must be safe with good lighting sturdy shelves and clean and nonslip floors