Sociology Test 1

Key to Cultural Transmission

The process by which one generation passes culture to the next. Language is the key that unlocks centuries of accumulated wisdom

Father of Sociology

Ibn Khaldum

Research Methods Surveys

Questionaire: Low cost, self administered, allowing the largest sample, and loss of researcher control.

Interviews: More researcher control, time consuming, interview bias, establishing rapport( establishing a relationship)

Random Sample

One in which each element of the population has the exact same chance of being chosen.

3 Determinants of Behavior

Nature, Nuture, Choice

Values

DESIRABLE, GOOD, BEAUTIFUL

Cultural Relativism

The practice of judging a culture by its own standards.

Beware of the use of

Anecdotal Information

Reliability

Consistency in measurement. The process must yield the same results when repeated

Language

A system of symbols that allows people to communicate with one another.

Ethnocentrism

The practice of judging another culture by the standards of one’s own culture

Society

Refers to people who interact in a defined territory & share a culture

Beware the ecological fallacy

Reasoning from group data down to individuals

Gender Can Affect Sociological Research in 5 ways

Androcentricity, Overgeneralizing, gender blindness, double standards, and interference.

Auguste Comte

Applied the scientific approach

Validity

Actually measuring what you intend to measure to measure. Hitting the bullseyes.

Qualitative Research Method

observing, describing, and interpreting behavior.

Quantitative Research Methods

Precise measurements

Culture

The ways of thinking, the ways, of acting, and the material objects that together form a people’s way of life

Correlation

causation