Rhetorical Choices

Hyperbole

Exaggerated statements or claims

Understatement

Force of a descriptive statement is less than what one would normally expect

Litotes

Double negatives

Antithesis

Two opposing ideas in a balanced structure

Hypophora

Asking a question and then proceeding to answer it

Parallelism

Same general structure for multiple parts of the sentence, or for multiple sentences, in order to link ideas

Chiasmus

Words or concepts are repeated in reverse order for emphasis

Procatalepsis

Speaker anticipates and responds to an objection before it's raised

Distinctio

Elaborates on the definition of a word to make sure there is no misunderstanding

Allusion

Reference to some fairly well-known event, place, thing (often a text), or person to show similarity

Eponym

Word or name derived from a person, often someone famous

Anaphora

Repeating words or phrases at the beginning of successive sentences

Epistrophe

Repetition at the end of successive sentences or clauses

Anadiplosis

Last word of a sentence or phrase and repeats it at the beginning of the next sentence or phrase

Conduplicatio

Important word from anywhere in one sentence or phrase and repeats it at the beginning of the next sentence or phrase

Antanagoge

Ordering points to downplay the negative ones

Zeugma

One word governs or modifies two or more others in different ways