SIT and Howarth

SIT

humans tend to put people into groups based on their similarities

Effect of SIT

prejudice and generalisation between groups

3 steps of SIT

Social Categorization, Social identifiaciton, Social Comparison

Social categorization

process of grouping people together based of off characteristics

In groups

Groups we belong too

Out groups

Groups we dont belong too

Out group homogeneity effect

The tendency to see members of an out-group as more alike than they really are.

Social Identification

Process of identigying ourselves to a group - can become attached or adopt aspects of the group

Social comparison

in gorups find negative aspects of out groups to make the in group seem better

positive distinctiveness

the tendency to highlight the qualities that make our group better than others to feel good about ourselves

Howarth - Aim

To understand the impact of social represenations on slef esteem and identity of people living in Brixton

Howarth - Particpatns

44 teeagers between 12-16

Howarth - Research Method

focus groups

Howarth - Methodology

Split into 8 differnet gorups where particpatns were asked about what it was like living in brixton and peoples opinion on it

Howarth - Data analysis

looked at transcribed speech, non verbal communiation, laughter, tone, body language

Results

Many out of town people thought of brixton as black with a negative representation. Those from brixton though of the community as diverse, creative and vibrant

conclusion

Supports SIT.
Social Categorization: brixton community vs outsiders
Social Identification brixton people identify themselfsevs as apart of the community
Social Comparison: Members gave a positve representation (positive distinctiveness) while outsiders gave a negative and generalised perception