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Atkinson & Shiffrin
proposed Modal Model, memory divided into storage systems
Modal Model
sensory → short-term → long-term memory flow
Sensory Memory
acts as early stage of perception, holds raw sensory input
Iconic Memory
visual sensory memory, brief image "imprint" (like lightning)
Echoic Memory
auditory sensory memory, brief sound retention
Sperling (1960)
showed 12 letters for 50 ms, participants recall ~4-5
Whole Report
limited recall (~4-5 items), suggests capacity limit
Partial Report
cued to recall one row, recall ~9/12, shows more info was stored
Sperling Conclusion
sensory memory holds more info than we can report
Delay in Recall
reduces performance, sensory memory fades quickly
Short-Term Memory
temporary storage requiring rehearsal
Rehearsal
repeating info maintains it in short-term memory
Recency Effect
better recall of last items, still in STM
Primacy Effect
better recall of first items, rehearsed into LTM
George Miller
"magic number 7 ± 2" capacity of STM
Chunking
grouping information increases STM capacity
Trace Decay
memory fades over time without rehearsal
Interference
disruption of memory (more common than decay)
Proactive Interference
old info interferes with new learning
Retroactive Interference
new info interferes with old memories
Brown-Peterson Paradigm
shows rapid STM decay without rehearsal
Long-Term Memory
large capacity storage, difficult retrieval
LTM Encoding
based on meaning (semantic), not surface features
STM vs LTM
STM = surface features, LTM = meaning
Bahrick
"permastore," memories lasting decades (50+ years)
Retrieval Cues
triggers that help access stored memories
Context-Dependent Memory
environment helps retrieval
Working Memory
limited workspace for processing + storage
Central Executive
directs attention and controls subsystems
Phonological Loop
stores and rehearses verbal information
Visuospatial Sketchpad
stores and manipulates visual/spatial info
Episodic Memory
personal experiences tied to time and place
Semantic Memory
general world knowledge