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Speaker
The author of a text.
Purpose
The reason the speaker is writing or speaking (to persuade, inform, entertain, etc.).
Audience
The specific group the speaker is trying to reach.
Context
The circumstances surrounding the text (time period, events, culture, situation).
Exigence
The problem, issue, or situation that prompted the text to be written.
QUANTifiable
Evidence that can be measured or counted (statistics, numbers, percentages).
QUALifiable
Non-numerical info such as observations and testimonials used to support claims through description and rather than statistics
Qualification
To avoid absolute language or generalization. (Ex. instead of saying something is always true you say things like in some cases or mostly)
Descriptive / Comparative
Evidence that explains, describes, or compares ideas to show similarities or differences.
Ethos
Appeals to credibility.
Pathos
Appeal to the audience’s emotions.
Logos
Appeal to logic and reasoning (facts, statistics, cause-effect).
Tone
The speaker’s attitude toward the subject or audience. (Ex. formal, optimistic, or sarcastic are examples of this)
Diction
The speaker’s word choice. (Ex. a formal (vocab word) in a passage would say “Respectfully, I must disagree with your proposal.”)
Imagery
Language that appeals to the five senses. Sensory details help readers feel, see, or experience the scene.
Details
Specific information the speaker includes to support ideas or create emphasis.
Either Or
Presenting only two options when more exist. (Ex. You’re either a cat person or a dog person. Nobody loves them both equally.)
Bandwagon
Claiming something is true or good because many people believe it. (Ex. If all of your friends jumped off a cliff, would you do it too?)
Ad Hominem
Attacking the person instead of their argument. (Ex. That’s can’t be true because you’re an idiot.)
Straw Man
If you are arguing something related to the topic, but avoiding the actual topic. (Ex. Person A: we should redirect some of the budget to improve school lunches. Person B: so you want to leave our schools, un defended and cut funding for security?)
Non Sequitur
A conclusion that does not logically follow from the evidence. (Ex. When a politician outlines their plan for education reform. Suddenly they mentioned a recent vacation they took.)
Appeal to Authority
Using an authority who is not qualified as proof. It becomes a fallacy if the entire premise of argument is that “a famous person believes it so it must be true.” Or if your endorser doesn’t have anything to do with the topic. (Ex. People buying a shampoo because the Rock bought it so it must be good.)
Appeal to Pity
Trying to win an argument by making the audience feel sorry. (Ex. I should get the job because I’ve been unemployed for a year and my family is struggling.)
Appeal to Ignorance
Claiming something is true/ false because it hasn’t been proven false (or vice versa). (Ex. I didn’t see you studying today so you must not have been productive today.)
Hasty Generalization
Drawing a conclusion based on too little evidence. (Ex. Of course they lied. All politicians are liars!)
Slippery Slope
That taking a minor action will lead to major and sometimes ridiculous consequences. (Ex. If you fail this class, you won’t graduate from school.)
Faulty Causality
Assuming one event caused another without proof. (Ex. My child was diagnosed with autism after being vaccinated. Therefore vaccines cause autism.)
Weak Analogy
Comparing two things that are not truly similar. (Ex. Plants are green and that’s why they photosynthesize. If you paint yourself green you will get more energy from the sun.)
Cause and Effect
Explains why something happened and/or what resulted from it.
Narration
Telling a story or sequence of events.
Compare and Contrast
Showing similarities and/or differences between two or more things.
Definition/ Description
Explaining what something is and describing its characteristics.
Parts of a Works Cited Page
Author last, first name. “Article or web page.” Website title. Publisher. Date of publication, URLcontainer (website/book), publisher, date, URL (formatted in MLA style).
How to Cite Websites
Author (if available), page title, website name, publication date, URL.
Counterclaim
The opposing argument.
Concession
Acknowledging part of the opposing argument is valid.
Rebuttal
Explaining why the counterclaim is incorrect or weak.
Refutation
Directly disproving an opposing argument with evidence.
Absolute Language
Words that allow no exceptions (always, never, everyone).