cambridge nationals creative imedia pre production

how to categorise target audience

- gender

- age

- ethnicity

- income

- location

- accessability

content of story boards

- number of scenes

- scene content

- timings

- camera shots

- camera angles

- camera movement

- lighting

- sound (dialogue)

- locations

- camera type

content of visualisation diagrams

- images

- graphics

- logos

- text

content of mood boards

- text

- title

- colours

physical mood board

- fabric

- textures

purpose of a mood board

a collection of ideas to demonstrate the theme look and feel of a media product, including a collection of texts and images

content of a mind map

- central odes

- sub-nodes

- branches (connections between central and sub nodes)

- text to descrube each element

- images could be used for illustration

purpose of a mind map

- to organise and develop ideas for a new media product

- to connect different areas of a media product or demonstrate a link between two media products

purpose of a storyboard

to give a scene representation of an audio-visual product, such as a film or TV show, including key content e.g a camera shot, angle movemet for the crew to follow when they are filming.

purpose of a visualisation diagram

to show what a draft design version of a orint-based product will look like, such as a advertising or informative poster, CD/DVD cover or leaflet/flyer

content of a script

- dialogue

- directions

- sounds

- location / setting

- mood / emotion

- shot type

purpose of a script

to give an outline of audio aspects of a media product, including the audible, visual and behavioural aspects

content of a gantt chart

- tasks

- activities

- workflow / time scale

- contingencies

- milestone

- resources needed

purpose of a gantt chart

an agreed timescale with a client to outline the amount of time and resources required to complete a project

health and safety issues and how to avoid them

- tripping over wires - have all wires out of the way

- back strain - make sure the chair is at an apprpraiate level and take regular breaks

- eye strain - make sure that the computer screen is at an appropraite level and take regular breaks

- electrocucian - keep drinks away from computers

printing file formats

pdf

png

tiff

jpeg

bmp

psd

audio file formats

wav

mp3

video file formats

mp4

mpeg4

wmv

moving image file fomrmats

gif

flv

swf

compression file formats

lossy

lossless

documants file formats

offic based (.doc, .ppt, .pub, .pdf)

printing file quality

the quality is based on mass production, eg flyers would be low quality, however magazies would be high quality

would digital files need to be compressed

yes because it means that there is a quicker loading time

disadvantage of compression

lower quality files

advantage of compression

smaller file sizes which then means quicker loading time

primary sources for market research

- questionnaires

- focus groups

- surveys

- meetings / discuccions

secondary sources for market research

- magazine article

- other people's products

- news broadcast

- books

- internet / online

purpose of a