content analysis
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Last updated 3:56 PM on 3/24/26
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5 Terms
1
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content analysis
- form of indirect observation
- observing people through the artefacts they produce
2
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frequency analysis
the number of times a certain behaviours occur (quantitative data)
3
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quantitative analysis
written description of the content of an artefact (qualitative data)
4
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content analysis strength
- can be replicated
- sources can be retained and accessed by others
- analysis can be repeated
- consistency assessed, higher external reliability
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content analysis weakness
- open to observer bias
- way researcher analyses content is based on their own opinion
- this can affect validity of findings
