manage data and read reports

Enhanced Measurement

Allows measuring interactions with content by enabling options (events) in Google Analytics interface without code changes.

Recommended Events

Events with predefined names and parameters recognized by Google Analytics, helping measure additional behavior and generate useful reports.

Cross-domain Measurement

Allow you to collect data across multiple websites in the same property.

Custom Dimensions and Metrics

New dimensions and metrics created to correspond with new and custom events and their parameters to be available in reports.

Data Filter

Filters out data so it isn't processed by Google Analytics and won't show up in reports.

Unwanted Referrals

Segments of website traffic that arrive through unintended sources, like third-party payment processors.

Developer Traffic Filter

Allows you to filter out activity from developers who use debug mode.

Internal Traffic Filter

Allows to filter out users with a specific IP address or range of IP addresses.

Referrals

Other websites that send customers to a website.

Google Analytics Homepage

A snapshot of information relevant to you and your business, showing recently viewed reports and pages, as well as data and insights about your property.

Google Analytics Reports

Allow you to visualize user activity data on your websites and apps, with default reports geared towards common use cases, and the option to customize reports.

Google Analytics Explore Section

Offers powerful audience discovery and comparison tools, allowing you to visualize data using techniques such as free form, funnels, pathing, and cohort analysis.

Google Analytics Advertising Section

Helps you better understand the ROI of your advertising and marketing spend across channels, enabling informed decisions about budget allocation and evaluation of attribution models.

Google Analytics Admin Section

Where you manage Analytics accounts and properties, as well as events and data streams, and manage user access to data.

Account and Property Switcher

Lets you easily switch between any of your accounts and properties in Google Analytics.

Google Analytics Search Bar

Lets you quickly find reports, helpful educational material, and specific insights by typing a question or search term.

Report filters

Control what data is shown in your reports to understand trends and drill into details.

Add comparison tool

Compare data within reports, such as how users on different devices interact with your website or app.

Share icon

Share a customized report with someone else who has access to your Google Analytics property by generating a link.

Explore

A collection of advanced techniques that go beyond standard reports to uncover deeper insights about customer behavior.

Explorations page

The main landing page for explorations, where you can create new explorations or use available templates.

Exploration templates

Audience discovery and comparison tools where you drag and drop dimensions/metrics to create explorations.

Free form

Presents data in a cross-tab layout with various visualization styles like bar charts and pie charts.

Funnel exploration

Lets you visualize the steps users take toward a key task or conversion, identifying sequences of key events and user navigation.

Path exploration

Helps understand how people progress from one stage in the customer journey to the next, following any number of undefined paths.

Duplicate exploration

Create a private, editable copy of a shared exploration.

Metrics and dimensions differences

Some metrics and dimensions available in Reports may not be supported in Explore.

Processing time differences

If the date range includes data from the past 48 hours, processing time differences may cause slightly different results.

Sampling differences

Reports are unsampled whereas explorations may be based on sampled data if the dataset is very large.

Conversion

An interaction being collected as an event which could be an existing, automatically collected, or a new custom event you create.

Mark as Conversion

Mark an event by toggling the option in the Admin menu under Events.

Google Analytics Reports

Use these to monitor traffic, investigate data, and understand your users and their activity.

Lifecycle Report Collections

Contains reports about acquisition, onsite behavior, and monetization.

User Report Collections

Contains reports on technology and demographic information.

Overview Report

Summarizes information about a topic into several cards, each focusing on a different objective.

Details Report

Lets you drill into one or two dimensions to investigate data in greater detail in a table format.

User Acquisition Report

Shows where users come from when they reach your website or app.

Campaign

The name of the referring Google Ads campaign or a custom campaign that you've created.

Medium

Refers to the origin of the traffic; for example, CPC (cost per click).

Source

Refers to the origin of the traffic; for example, Google.

Session

A way to group user interactions based on when a user engaged with your website or your app.

Traffic Acquisition Report

Focuses on where new sessions come from, regardless of whether the user is new or returning.

Reports

The area in Google Analytics where you can quickly check your core business metrics, then dig deeper into the areas you want to explore.

Library

The location within Google Analytics where you can add pre-created collections or create a new collection of reports.