the summary of the article "When It Comes to Influencers, Smaller Can Be Better"

When you think about working with influencers, firstly you need to understand your goal.

Because if you need to show __ new product _ a big audience, you can collaborate with macro influencers, because their big audience __ facilitate to main this goal and get nore eyeballs.

Because if you need to show/present a new product to a big audience, you can collaborate with macro influencers, because their big audience can help facilitate the achievement of the main goal and get more eyeballs.

Conversely if you think about reputation and sales, micro and nano influencers work better, so you need to opt them.

Conversely if you think about reputation and sales, micro and nano influencers work better, so you it's better/should to opt them.

Macro influencers are inclined to say big costs for advertisisng, so it`s _ hefty option that can`t bring a result, because of _ diverse audience and your expenditure will be bigger than performance.

Macro influencers are inclined to charge hefty/high fees for advertisisng, so it`s an expensive option that might/may not yield/bring a result, because of a diverse audience and your expenditure will be bigger than performance.

Nano and micro influensers often have a homogeneous audience what means that metrics can outperform because it is bigger concetration of people with _ same interests.

Nano and micro influensers often have a homogeneous audience which means that metrics can outperform because of a higher concetration of people with the same interests.

A lot of reserches show that a return on investments is really better from nano and micro influencers.

A lot of research/studies show that the return on investments is really better with nano and micro influencers.

And _ paramount thing _ that you can built a long-term relationship with these type_ of influencers and it always brings more endoresment from people.

And a paramount thing is that you can built a long-term relationship with these types of influencers and it always brings / which often leads to more endoresment from people/their followers.

In conclusion, don`t try to start _ cooperation with __ influncer when you don`t know your main goal. Make this decision to choose _ right type of influencers and be better off.

In conclusion, don`t try to start a cooperation with an influncer until you know your main goal. Make this decision to choose the right type of influencers and be better off.