Evaluation of Asch's Research

Flashcards covering the evaluation of Asch's conformity research, including criticisms related to artificiality, ecological validity, culture/gender bias, and ethical considerations.

Ecological Validity

The extent to which the findings of a research study are able to be generalized to real-life settings.

Demand Characteristics

Cues in an experimental setting that communicate to participants what behavior is expected.

Culture Bias in Asch's Study

Smith's (2006) meta-analysis revealed conformity rates of 25% in individualist cultures and 37% in collectivist cultures, indicating cultural differences in conformity.

Gender Bias in Asch's Study

Asch's study primarily used American men, which limits the generalizability of the findings to women.

Ethical Considerations in Asch's Study

Naïve participants were deceived into thinking that the other participants were genuine, which raises ethical concerns that must be weighed against the benefits of the research.