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Line chart
A graph showing levels or amounts over time
Bar graph
A graph showing levels or amounts
Pie chart
A round chart showing percentages and proportions
Financial data
Costs and revenues, gross and net profit, profit margins and cash flow
Marketing data
Market trends, product lifecycle and information from customers
Sales revenue
All money received in exchange for the sale of goods and services
Cost of sales
How much it costs to produce a product or supply a service,
Gross profit
The difference between all revenue from selling goods and services minus the variable costs of producing them
Net profit margin
The difference between all revenue from selling goods and services minus the total costs (fixed and variable) of producing them
Shareholders
Individuals who have invested in a Private or Public company and own a part of the business
Return on capital employed (ROCE)
How much profit is made as a proportion of the money that has been invested in a business (net capital divided by capital employed)
Profitability ratios
Gross profit, net profit and ROCE
Liquidity ratios
How much money a business has (Current ratio & Acid test ratio)
Current ratio or Working capital ratio
Current assets divided by current liabilities
Acid test ratio or Liquid capital ratio
Current assets minus stock divided by current liabilities