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encoding
the process of retaining information and transferring it to memory
—includes visual codes, acoustic codes, and semantic or meaningful codes
storage
the retention of memories in the brain
—does not generate exact records
—errors and distortions can occur
retrieval
the recovery of stored information
—most common causes of retrieval failure are interference and stress
Atkinson-Shiffrin model
3 distinct stages that account for the length of time that information is held in memory (sensory memory, short-term memory, long-term memory)
sensory memory
temporary memory system related to your sensory system (lasts for a fraction of a second)
iconic
visual memory
eidetic memory
photographic memory, an unusually long persistence of a visual image
haptic
touch sensory memory
echoic
auditory sensory memory
short-term memory
a memory storage system that briefly holds a limited amount of information in awareness
—no longer than 30 seconds
working memory
actively retains and manipulates multiple pieces of temporary information from different sources
—highly active information processor
—complex cognition (understanding conversation and multiplication)
working memory capacity
George Miller’s magic number 7 (average working memory capacity is 7 plus or minus 2 aka between 5-9 items)
chunking
improves working memory and is organizing information into meaningful units
maintenance rehearsal
simply repeating the item over and over
elaborative rehearsal
encodes the information in more meaningful ways
—better than maintenance rehearsal
levels of processing theory
the more deeply we process information, the better we tend to remember it
—words encoded according to their meaning would be easier to remember than encoded according to their visual appearance
phonological loop
a type of short-term memory storage that holds verbal and auditory information
visuospatial sketch pad
a type of short-term memory storage that holds visual and spatial information such as directions and routes
central executive
a type of short-term memory storage that provides you with the right amount of attention to allow you to use both the phonological loop and visuospatial sketch pad at the same time
episodic buffer
a type of short-term memory storage that serves as a mechanism for combining information stored in long-term memory with active processing taking place in working memory
long-term memory
permanent memories
—information is not processed into LTM unless you rehearse it
serial position effect
we remember first and last items in a list rather than middle items
primacy effect
recall for first words on a list
—items stored in long-term memory
—rehearsed more —> more likely remembered
recency effect
recall for the last words on a list
—superior recall for the last words on a list
—working memory
declarative (explicit)
easy to “declare” or discuss verbally
—semantic, episodic, autobiographical
—memory for facts and events you can describe
nondeclarative (implicit)
more difficult to discuss; implicit because they affect our behavior in subconscious and effortless ways
—procedural, classical conditioning, priming
—memory for skills and habits you can’t describe
semantic memory
general knowledge in the form of word meanings and facts
episodic memory
a more personal account of past experiences
autobiographical memory
memory for facts and events about your life
—can be semantic, episodic, or both
procedural memory
information about how to carry out a skilled movement
—helps us automate performance (driving a car)
priming
changing our response to a stimulus because of pre-exposure to related stimuli
—advertising, real words, reaction time
conditioning
learning by association
spreading activation model
People form their own organizations in memory based on personal experience
Concepts differ in strength based on connections
inferences
Using schemas about objects and situations
schemas
a set of expectations about objects and situations
Prof room: books, chair, etc.
retrieval cues
anything that helps you access information in long-term memory
Most effective cues are those we generate ourselves
encoding specificity
a match between cues during encoding and retrieval results in better retrieval
reconstruction
Memories are not like video recordings; they are open to change and reconstruction
Storytelling and retelling often simplify, emphasize, or exaggerate aspects of a memory
misinformation effect
a person’s memory of an event becomes distorted after they are exposed to misleading information about it
Ex.) Introducing “smashed” in a question caused participants to falsely remember it.
false memory
people can be misled into recalling events that didn’t happen
DRM study
participants study a list of related words (bed, rest, tired, dream)
Sleep is falsely recalled/recognized even when not on the list
fuzzy trace theory
Gist memories – general idea, efficient, but can lead to false memories (long-term memory)
Verbatim memories – literal, detailed, accurate, resource-intensive (explicit and implicit memory)
flashbulb memories
extremely detailed memories of major events
Not always correct (9/11)
forgetting
reduced ability to recall previously learned information
Has adaptive benefits:
Prioritizes important information
Suppresses less important memories
Causes of Forgetting:
Decay
Interference
blocking
decay
a reduction in ability to retrieve rarely used information over time (“use it or lose it”)
ebbinghaus forgetting curve
At first, forgetting is rapid; Later, forgetting declines
Overcoming the forgetting curve: more time spent relearning, less we forget
interference
competition between newer and older information in the memory system prevents the recall of memories
proactive interference
older memories prevent recall of newer memories
—ex.) old partner’s name —> harder to recall new partner’s name
retroactive interference
newer memories prevent recall of older memories
—new phone number —> harder to recall old phone number
blocking
temporarily unable to remember something
tip-of-the-tongue phenomenon
cannot immediately recall a word or a name you know, but you feel like retrieval is about to happen
—even with partial cues, you cannot retrieve the exact word
long-term potentiation
strengthening of synaptic connections make learning possible
—”neurons fire together, wire together”
consolidation
newly learned information becomes stable and long-lasting in memory
amnesia
unable to form and recall memories
retrograde amnesia
people lose the ability to access memories before a brain injury
anterograde amnesia
people lose the ability to form new memories after a brain injury
—Patient Henry Molaison (H.M.)
cognition
mental processes (thinking, reasoning, problem solving) that allow us to process and manipulate information to understand the world and achieve goals
thinking
actively working with mental representations (images, ideas, concepts) to plan, decide, and solve problems
mental images
representation of any sensory experience that is stored in memory and can be retrieved for use later
concepts
mental categories for classifying events, objects, and ideas on the basis of their common features
—mental frameworks to organize info, makes thinking efficient
prototypes
represent the best category formed by averaging all member of the category
exemplar
a specific member of a category used to represent the category
—advantages of exemplars include a better way to think about the variability of a category
problem
a situation in which a current state is separated from an ideal state by obstacles
—Well-defined problem: clear goal and answer
—Ill-defined problem: unclear goal and multiple answers (based on opinion)
using subgoals
a problem-solving strategy where big or long-term problems are easier to solve if broken into a set of subgoals
working backwards
a problem-solving strategy where starting from the goal state to the current state can help find a solution
analogies
a problem-solving strategy where you identify a previously solved problem that is similar to the current problem
insights
a problem-solving strategy when you suddenly realize the solution to your problem
restructuring
mentally representing the problem in a new way
—ex.) thinking outside the box
mental sets
an established way of thinking that has worked in the past but might not be the best way to solve the problem
functional fixedness
the tendency to perceive objects as limited to the customary functions they serve
confirmation bias
tendency to stick with an initial hypothesis despite strong evidence to the contrary
illusory correlations
misperception that two events are related
hindsight bias
tendency to believe we could have predicted or known the outcome or after information becomes known
heuristic
a rule of thumb for solving problems or making decisions.
– Do not guarantee a solution, but may help you make a decision quickly
availability heuristics
events that are easy to think about are more likely
representative heuristics
stimuli that are similar to a prototype are more likely to fit a category than stimuli that are different from the prototype (making judgement based on resemblance)
language
a system for communicating thoughts and feelings using arbitrary signals
phonemes
basic units of sound
morphemes
the smallest units of meaning
Phonemes → morphemes → words → phrases
syntax
grammar
semantics
meaning of words
aphasia
the loss of ability to speak or understand languages
broca’s aphasia
affects the production of speech, speech is slow and laborious
wenicke’s aphasia
affects comprehension, speech is rapid and fluent but virtually meaningless
Noam Chomsky
we have inborn capacity to learn
Language Development:
Prenatal exposure
Social interaction enhances language learning
Communication with a real speaker is the most effective
Similar language developmental stages occur across languages
dyslexia
reading difficulty despite typical intelligence and adequate instruction
Difficulty distinguishing speech sounds (m vs. n)
Caused by genetics and less activation in left hemisphere
multilinguism
proficient in at least two languages
Cognitive benefits are debated
signed language
Uses sight and movement instead of sound
The left hemisphere processes sign language similarly to spoken language
intelligence
capacity to think and reason clearly and to act purposefully and effectively in adapting to the environment and pursuing one’s goals
Alfred Binet intelligence test
measured mental age
stanford-binet test
Used for children
IQ= mental age/chronological age x 100
Wechsler Adult Intelligence Scale (WAIS)
Used for adults
No longer rely on mental age, but performance is now measured against a statistically normal curve
culture fair
IQ test is not biased by the test takers cultural and social background
general intelligence
Charles Spearman, single common factor that contributes to performance in any intellectual task
Raymond Cattell
intelligence consists of two types: fluid and crystallized
fluid intelligence (working memory)
the ability to think quickly and flexibility in novel situations without needing previously learned knowledge
Peaks in young adulthood, then declines
crystallized intelligence (long-term memory)
requires specific, learned knowledge (vocabulary or mathematics)
Remains stable throughout adulthood
Sternberg’s triarchic theory of intelligence
Combination of analytical, creative, and practical intelligence
Gardner’s model of multiple intelligences
different types of intelligence that are independent of each other
spatial
thinking in terms of pictures and images