Studied by 3 people
brand names
Off- price and outlet stores carry well- known ________ at bargain prices.
Comparison shopping
________ is comparing the prices and the characteristics of competing brands or stores.
Superstores
________ are like supermarkets but sell items such as books, hardware, sporting goods, and clothing as well as groceries.
Consumers
________ must make many decisions about buying goods and services.
Warranty
A(n) ________ is a written guarantee from the manufacturer or distributor that states the conditions under which the product can be returned, replaced, or repaired.
Impulse buying
________ is the act of making unplanned purchases.
Warehouse stores
________ carry a huge selection of food and nonfood items at low prices and in bulk quantities.
Loss leaders
________ are advertised products that sell at a loss to bring customers into a store.
Convenience stores
________ provide easy access to products that consumers often buy as necessities or impulse items.
Department stores
________ sell a wide variety of goods.
Clearance sale
A(n) ________ is a sale to clear out goods that are going out of season or are no longer profitable.
Generic products
________ are plainly labeled, unadvertised products that are sold at lower prices than brand- name goods.
Comparison shopping
________ is an important factor in buying products or services.
Consumers
________ can shop at home through TV channels, catalogs, or the Internet.
There are three factors that affect a consumers decision on where to shop
the kinds of goods and services sold, prices, and convenience
Note 
Flashcard (93)