Chapter 22: Making Consumer Decisions

studied byStudied by 3 people
0.0(0)
learn
LearnA personalized and smart learning plan
exam
Practice TestTake a test on your terms and definitions
spaced repetition
Spaced RepetitionScientifically backed study method
heart puzzle
Matching GameHow quick can you match all your cards?
flashcards
FlashcardsStudy terms and definitions

1 / 14

15 Terms

1
brand names
Off- price and outlet stores carry well- known ________ at bargain prices.
New cards
2
Comparison shopping
________ is comparing the prices and the characteristics of competing brands or stores.
New cards
3
Superstores
________ are like supermarkets but sell items such as books, hardware, sporting goods, and clothing as well as groceries.
New cards
4
Consumers
________ must make many decisions about buying goods and services.
New cards
5
Warranty
A(n) ________ is a written guarantee from the manufacturer or distributor that states the conditions under which the product can be returned, replaced, or repaired.
New cards
6
Impulse buying
________ is the act of making unplanned purchases.
New cards
7
Warehouse stores
________ carry a huge selection of food and nonfood items at low prices and in bulk quantities.
New cards
8
Loss leaders
________ are advertised products that sell at a loss to bring customers into a store.
New cards
9
Convenience stores
________ provide easy access to products that consumers often buy as necessities or impulse items.
New cards
10
Department stores
________ sell a wide variety of goods.
New cards
11
Clearance sale
A(n) ________ is a sale to clear out goods that are going out of season or are no longer profitable.
New cards
12
Generic products
________ are plainly labeled, unadvertised products that are sold at lower prices than brand- name goods.
New cards
13
Comparison shopping
________ is an important factor in buying products or services.
New cards
14
Consumers
________ can shop at home through TV channels, catalogs, or the Internet.
New cards
15
There are three factors that affect a consumers decision on where to shop
the kinds of goods and services sold, prices, and convenience
New cards
robot