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case study
a non-experimental technique in which one individual or group is studied in depth in the hope of revealing universal principles.
confounding variable
in an experiment, a factor other than the factor being studied that might influence a study's results.
control group
in an experiment, the group not exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment.
correlation coefficient
a statistical index of the relationship between two variables (from −1.00 to +1.00).
correlation
a measure of the extent to which two factors vary together, and thus of how well either factor predicts the other.
critical thinking
thinking that does not automatically accept arguments and conclusions. Rather, it examines assumptions, appraises the source, discerns hidden biases, evaluates evidence, and assesses conclusions.
debriefing
the postexperimental explanation of a study, including its purpose and any deceptions, to its participants.
dependent variable
in an experiment, the outcome that is measured; the variable that may change when the independent variable is manipulated.
double-blind procedure
an experimental procedure in which both the research participants and the research staff are ignorant (blind) about whether the research participants have received the treatment or a placebo. Commonly used in drug-evaluation studies.
effect size
the strength of the relationship between two variables; the larger it is the more one variable can be explained by the other.
experiment
a research method in which an investigator manipulates one or more factors (independent variables) to observe the effect on some behavior or mental process (the dependent variable).
experimental group
in an experiment, the group exposed to the treatment — that is, to one version of the independent variable.
experimenter bias
bias caused when researchers may unintentionally influence results to confirm their own beliefs.
falsifiable
the possibility that an idea, hypothesis, or theory can be disproven by observation or experiment.
hindsight bias
the tendency to believe, after learning an outcome, that one would have foreseen it.
histogram
a bar graph depicting a frequency distribution.
hypothesis
a testable prediction, often implied by a theory.
illusory correlation
perceiving a relationship where none exists, or perceiving a stronger-than-actual relationship.
independent variable
in an experiment, the factor that is manipulated; the variable whose effect is being studied.
informed consent
giving potential participants enough information about a study to enable them to choose whether they wish to participate.
mean
the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores.
median
the middle score in a distribution; half the scores are above it and half are below it.
meta-analysis
a statistical procedure for analyzing the results of multiple studies to reach an overall conclusion.
mode
the most frequently occurring score(s) in a distribution.
naturalistic observation
a non-experimental technique of observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation.
normal curve
a symmetrical, bell-shaped curve that describes the distribution of many types of data; most scores fall near the mean (about 68 percent fall within one standard deviation of it) and fewer and fewer scores lie near the extremes; also called a normal distribution.
operational definition
a carefully worded statement of the exact procedures (operations) used in a research study (e.g., human intelligence may be operationally defined as what an intelligence test measures).
peer reviewers
scientific experts who evaluate a research article's theory, originality, and accuracy.
placebo effect
experimental results caused by expectations alone; any effect on behavior caused by the administration of an inert substance or condition, which the recipient assumes is an active agent.
population
all those in a group being studied, from which random samples may be drawn.
qualitative research
a research method that relies on in-depth, narrative data that are not translated into numbers.
quantitative research
a research method that relies on quantifiable, numerical data.
random assignment
assigning participants to experimental and control groups by chance, thus minimizing preexisting differences between the different groups.
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion.
range
the difference between the highest and lowest scores in a distribution.
regression toward the mean
the tendency for extreme or unusual scores or events to fall back (regress) toward the average.
replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding can be reproduced.
sampling bias
a flawed sampling process that produces an unrepresentative sample.
scatterplot
a graphed cluster of dots, each of which represents the values of two variables. The slope of the points suggests the direction of the relationship between the two variables. The amount of scatter suggests the strength of the correlation (little scatter would indicate high correlation).
self-report bias
bias when people report their behavior inaccurately.
single-blind procedure
an experimental procedure in which the research participants are ignorant (blind) about whether they have received the treatment or a placebo.
skewed distribution
a representation of scores that lack symmetry around their average value.
social desirability bias
bias from people's responding in ways they presume a researcher expects or wishes.
standard deviation
a computed measure of how much scores vary around the mean score.
statistical significance
a statistical statement of how likely it is that a result (such as a difference between samples) occurred by chance, assuming there is no difference between the populations being studied.
survey
a non-experimental technique for obtaining the self-reported attitudes or behaviors of a particular group, usually by questioning a representative, random sample of the group.
theory
an explanation using an integrated set of principles that organizes observations and predicts behaviors or events.
validity
the extent to which a test or experiment measures or predicts what it is supposed to.
variable
anything that can vary and is feasible and ethical to measure.