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Confirmation bias
The human tendency to pay attention to info that supports our beliefs
Endowment effect
When people tend to value items just because they own it
FOMO
Fear of missing out
Hedonic adaptation
The tendency for people to return to a stable happiness despite positive and negative events
Herd mentality
The tendency for people in a group to behave in similar ways
Loss aversion
The tendency to feel pain more intensely than pleasure
Over confidence
Having too much confidence
Sunk cost fallacy
The tendency to keep investing into something that isn’t working just because you’ve already invested in it