Google Analytics Data Flow
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Description and Tags
Flashcards on data flow in Google Analytics.
Last updated 6:57 PM on 6/18/25
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6 Terms
1
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Tag
A small piece of code added to each page of a website to measure user behavior or ad functionality.
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Tag Management System
A system used to add and manage tags on a website, such as Google Tag Manager.
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Events
Interactions with website or app content that are sent to Google Analytics.
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Common Interactions as Events
Automatically collected events in Google Analytics, such as first visit or outbound link click.
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Firebase SDK
A software development kit used to collect data from apps for Google Analytics.
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Custom Events
The action of capturing important interactions that pertain to your business.
Note 
Flashcards (66)