Google Analytics Data Flow

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Flashcards on data flow in Google Analytics.

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6 Terms

1
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Tag

A small piece of code added to each page of a website to measure user behavior or ad functionality.

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Tag Management System

A system used to add and manage tags on a website, such as Google Tag Manager.

3
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Events

Interactions with website or app content that are sent to Google Analytics.

4
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Common Interactions as Events

Automatically collected events in Google Analytics, such as first visit or outbound link click.

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Firebase SDK

A software development kit used to collect data from apps for Google Analytics.

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Custom Events

The action of capturing important interactions that pertain to your business.