Pitching

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12 Terms

1
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pitching

convincing someone about something

2
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elevator pitch

It is long enough to cover important parts and short enough to create an interest (is like a mini skirt)

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Hook

Pitch opening that grabs the listener’s attention

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Title

Provide company name, your name and title, address, email and phone number

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Problem

Describe the pain that you’re alleviating or the pleasure you’re providing

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Value proposition

The gift of your product

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Underlying Magic

Describe the SECRET SAUCE behind your product. Less text, more diagrams, schematic and flowcharts. Prototypes and demos are effective

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Business model

known as Revenue model

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Go-To-Market plan

Explain how are you going to reach your customer

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Competitive analysis

Who are your competitors and how you are different

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Management team

Who’s who? Who will build the company?

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Financial projections and key metrics

3-Year forecast with key metrics