people who chose to include themselves into the sample by responding to a question or survey
very opinionated
unreliable and should be avoided
bias
"put names in a hat" , choose "n" of them
every "n" individuals has an equal chance to be the sample actually selected
multistage sampling is the taking of samples in stages using smaller and smaller sampling units at each stage
often used when we need large numbers of respondents in close proximity to one another
not every "n" has a chance of being selected
start with a numbered list of all "N" individuals in the population, to select a sample of "n" individuals we randomly select a number from 1- k , where k = N/n, our sample will consist of the 4th individual on the list and every 5th individual after that.
easy and fast
dont need whole list of the entire population