The social learning theory

A01-vicarious reinforcement

• Learn indirectly

• The observer imitates behaviour which is rewarded they observe the consequences of a behaviour

A01-the mediational process

• Attention: the extent to which we notice behaviour

• Retention: how well the behaviour is remembered

• Motor reproduction: ability of the observer to perform

• Motivation: the will to perform the behaviour

A01-I identification

• People are more likely to imitate people that identify with called a role model

• The process of imitating a role model is called modelling

A01-Banduara experiment

• Some kids would observe a non-aggressive role model and some kids would observe an aggressive role model. They were placed in the room with a Bobo doll and their behaviour was observed.

• Children who saw a calm adult or no adult showed no aggressive imitation

• Girls and boys were both more strongly influenced by male models

A03-cognitive factors

• Recognises the importance of cognitive in learning

• The social learning theory, a more comprehensive explanation of human learning the meditational process

A03-real world application

• explains cultural differences and behaviour

• Shows how cultural norms have been transmitted through society

A03-contrived lab studies

• The theory was derived from lab studies

• Participants may have responded to demand characteristics