Market and market analysis

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Last updated 9:52 AM on 12/11/23
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20 Terms

1
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a marketplace

un marché

2
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a market leader

une firme/ un produit qui détient la majorité d’un marché

3
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a marketing policy

une politique commerciale

4
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a market research/ survey

une étude de marché

5
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an opinion survey/ poll

un sondage d’opinion

6
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to conduct/ carry out a survey

effectuer/ mener une enquête

7
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to survey

(+people) interroger, (+ opinions) faire une enquête sur

8
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a respondent

une personne interrogée

9
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the response rate

le taux de réponses

10
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insightful (analysis)

(analyse) perspicace

11
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a target consumer

un consomateur cible

12
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to target a market

cibler un marché

13
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a consumer panel

un panel de consomateurs

14
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a representative panel

un panel de représentatif

15
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a sample group

un échantillon

16
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randomly selected

choisis au hasard

17
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consumer habits

les habitudes de consomateurs

18
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to launch a product on a market

lancer un produit sur le marché

19
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to gain a market share

gagner une part du marché

20
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a survey finds, reveals, says, shows

une enquête trouve, révèle, dit, montre