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These flashcards cover the foundations and characteristics of effective communication, types of texts, and their importance in society.
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Effective Communication
The ability to convey messages clearly, ethically, and appropriately to achieve understanding while respecting others.
Clarity
Ideas must be easy to understand.
Accuracy
Information must be correct and factual.
Purpose
Communication must have a clear goal.
Audience Awareness
The message must suit the audience.
Ethics and Responsibility
Avoid misinformation, bias, and harmful language.
Public-Facing Text
Written, spoken, or visual content created for the general public to inform, persuade, entertain, or guide.
Characteristics of Public-Facing Text
Traits include clear and concise language, engaging content, and ethical writing.
Common Forms of Public-Facing Text
Includes posters, flyers, news reports, advertisements, and social media content.
Importance of Public Communication
It spreads important information, shapes public opinion, promotes social awareness, encourages civic participation, and supports democracy.
Academic Text
Formal writings used in educational and research settings, characterized by a structured format and objective tone.
Technical Text
Designed to explain procedures or processes, characterized by precision, clarity, and often includes visuals.
Comparing Academic and Technical Text
Similarities include formal tone and accuracy; differences include focus on theory (academic) vs application (technical).
Multimodal Text
Uses more than one mode of communication to convey meaning, including linguistic, visual, audio, gestural, and spatial modes.
Examples of Multimodal Text
Include infographics, videos, websites, advertisements, and presentations that enhance understanding.
When Academic and Technical Texts are Multimodal
They include elements like charts, graphs, tables, and interactive content to clarify complex ideas.