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Sensation
simple stimulation of a sense organ; basic registration of light, sound, pressure, odor, or taste as parts of your body interact with the physical world
Perception
the organization, identification, and interpretation of a sensation in order t form a mental representation; how sensation is registered
Transduction
when sense receptors convert physical signals from the environment into neural signals that are sent to the central nervous system
Sensory adaptation
sensitivity to prolonged stimulation tends to decline over time as an organism adapts to current (unchanging) conditions
Psychophysics
methods that systematically relate the physical characteristics of a stimulus to an observer’s perception
Example for a psychophysics experiment
researchers ask people to decided whether or not they see a faint spot of light, and the intensity of the light is changed systematically. Responses of the observer are recorded as a function
Absolute threshold
minimal intensity needed to just barely detect a stimulus in 50% of the trials
Threshold
a boundary
Approximate sensory threshold for vision
a candle flame 30 miles away on a clear, dark night
Approximate sensory threshold for hearing
a clock’s tick 20 feet away when all is quiet
Approximate sensory threshold for touch
a fly’s wing falling on the cheek from 1 centimeter away
Approximate sensory threshold for smell
a single drop of perfume diffused through an area equivalent to the volume of six rooms
Approximate sensory threshold for taste
a teaspoon of sugar dissolved in two gallons of water
Sensitivity
how responsive we are to faint stimulus
What is absolute threshold useful for assessing?
sensitivity
Acuity
how well we can distinguish two very similar stimuli
Just noticeable difference (JND)
the minimal change in a stimulus that can just barely be detected; not a fixed quality as it depends on the particular sense being measured and the intensity of the original stimulus
Standard (S)
fixed intensity
Relationship for any sensory domain
the ratio between the JND and the standard stimulus is a constant value except when the standard takes extreme values (e.g., is hard to perceive, or is overwhelming)
Weber’s law
for every sense domain, the change in a stimulus that is just noticeable is a constant proportion despite variation in intensities
Example of Weber’s law
if you picked up a 1-ounce envelope, then a 2-ounce envelope, you’d probably notice the difference between them. But if you picked up a 20-pound package, then a 20-pound, 1-ounce package, you’d probably detect no difference at all between them.
Noise
all the other stimuli coming from the internal and external environment
Signal detection theory
the response to a stimulus depends both on a person’s sensitivity to the stimulus in the presence of noise and on a person’s decision criterion; an approach to psychophysics
Parallel processing
the brain’s capacity to perform multiple activities at the same time
Illusory conjunction
perceptional mistake whereby the brain incorrectly combines features from multiple objects
Feature-integration theory
focused attention is not required to detect the individual features that make up a stimulus but it is required to bind those individual features together
Attention
the active and conscious processing of particular information
Perceptual constancy
even as aspects of sensory signals change, perception remains constant
Conceptual knowledge
the rich store of facts and other meaningful knowledge we have about a familiar object; when we perceive an object, we don’t merely recognize what it looks like, but we understand what it is — its characteristics and significance to our behavior
Perceptual organization
process of grouping and segregating features to create whole objects organized in meaningful ways
Concept
a mental representation that groups or categorizes shared features of related objects, events, or other stimuli
Necessary condition
something that must be true of the object in order for it to belong to the category
Sufficient condition
something that, if it is true of the object, proves that it belongs to the category
Prototype theory
the concept that we classify new objects by comparing them to the “best” or “most typical” member of a category
Exemplar theory
we make category judgements by comparing a new instance with stored memories of other instances of the category
Category-specific deficit
a neurological syndrome characterized by an inability to recognize objects that belong to a particular category, even when the ability to recognize objects outside the category is undisturbed
Rational choice theory
the classical view that we make decisions by determining how likely something is to happen, judging the value of the outcome, and then multiplying the two
Availability heuristic
A rule of thumb that items that are more readily available in memory are judged as having occurred more frequently
Heuristic
fast and efficient strategy that may facilitate decision making but does not guarantee that a solution will be reached
Why does our availability heuristic affect our estimates?
Memory strength and frequency of occurrence are directly related
Algorithm
a well-defined sequence of procedures or rules that guarantees a solution to a problem
Base rate
the existing probability of an event
Representativeness heuristic
A mental shortcut that involved making a probability by comparing an object or event with a prototype of the object or event
Conjunction fallacy
thinking that two events are more likely to occur together than either individual event alone because people rely on the representativeness heuristic
Framing effects
when people give different answers to the same problem depending on how the problem is framed
Sunk-cost fallacy
a framing effect in which people make decisions about a current situation on the basis of what they have previously invested in the situation
Optimism bias
people believe that, compared with other individuals, they are more likely to experience positive events and less likely to experience negative events in the future
Prospect theory
people choose to take on risks when evaluating potential losses and to avoid risks when evaluating potential gains; assumes that, in evaluating choices, people compare them with a reference point
Certainty effect
An assumption suggesting that when making decisions, people give greater weight to outcomes that are a sure thing
Memory
the ability to store and retrieve information over time
Encoding
the process of transforming what we perceive, think, or feel into an enduring memory
Storage
the process of maintaining information in memory over time
Retrieval
the process of bringing to mind information that has been previously encoded and stored
Semantic encoding
the process of relating new information in a meaningful way to knowledge that is already stored in memory
Visual imagery encoding
the process of storing new information by converting it into mental pictures
Organizational encoding
the process of categorizing information according to the relationship among a series of items
Mnemonics
encoding strategies that improve subsequent retrieval
Sensory memory
a type of storage that holds sensory information for a few seconds or less
Iconic memory
a fast-decaying store of visual information
Echoic memory
a fast-decaying store of auditory information
Short-term memory
a type of storage that holds nonsensory information for more than a few seconds but less than a minute
Rehearsal
the process of keeping information in short-term memory by mentally repeating it
Serial position effect
the observation that the first few and last few items in a series are more likely to be recalled than the items in the middle
Primacy effect
enhanced recall of the most first few items
Recency effect
enhanced recall of the last few items
How many meaningful items can short-term memory hold at once?
about 7
Chunking
combing small pieces of information into larger clusters or chunks that are more easily held in short-term memory
Working-memory
active maintenance of information in short-term storage
Long-term memory
type of storage that holds information for hours, days, weeks, or years
Anterograde amnesia
the inability to transfer new information from the short-term store into the long-term store
Retrograde amnesia
the inability to retrieve information that was acquired before a particular date, usually the date of an injury or surgery
Consolidation
the process by which become stable in the brain
Reconsolidation
consolidating memories again because memories can become vulnerable to disruption when they are recalled
Long-term potentiation (LTP)
a process whereby repeated communication across the synapse between neurons strengthens the connections, making further communication easier
Retrieval cue
external information that is associated with stored information and helps bring it to mind
Encoding specificity principle
a retrieval cue can serve as an effective reminder when it helps re-create the specific way in which information was initially encoded
State-dependent retrieval
the process whereby information tends to be better recalled when the person is in the same state during encoding and retrieval
Transfer-appropriate processing
the idea that memory is likely to transfer from one situation to another when the encoding and retrieval contexts of the situations match
Retrieval-induced forgetting
a process by which retrieving an item from long-term memory impairs subsequent recall of related items
Intelligence
the ability to use one’s mind to solve novel problems and learn from experience
Mental age
someone’s mental level expressed through age
Ratio IQ
a metric obtained by dividing a child’s mental age by the child’s physical age and then multiplying the quotient by 100
What is the problem with ratio IQ?
intelligence increases dramatically in the first decade or so life and then levels off but the ratio IQ for a 7-yr-old who performs like an 14-yr-old is the same as a 20-yr-old who performs like a 40-yr-old → adults of different ages don’t have remarkably different intellectual capacities
Deviation IQ
a metric obtained by dividing an adult’s test score by the average adult’s test score and then multiplying the quotient by 100
How is the deviation IQ different from the ratio IQ?
instead of comparing a person’s mental age to their own physical age, the deviation IQ score compares their performance to the performance of others
Positive manifold
the fact that a person’s performances on a variety of tests tend to be positively correlated
Two-factor theory of intelligence
a person’s performance on a test is due to a combination of general cognitive ability and specific abilities that are unique to the test
g
general cognitive ability
s
specific abilities
Confirmatory factor analysis
mathematical technique that showed the correlations between scores on different tests are best described by a three-level hierarchy with a general factor at the tope, set of “group factors” in the middle, and some specific factors at the bottom
John Carroll’s eight middle-level abilities
memory and learning, visual perception, auditory perception, retrieval ability, cognitive speediness, processing speed, crystallized intelligence, and fluid intelligence
Crystallized intelligence
ability to apply knowledge that was acquired through experience; generally measured by tests of vocabulary and factual information
Fluid intelligence
ability to solve and reason about novel problems; generally measured by tests that present people with abstract problems in new domains that must be solved under time pressure
Analytic intelligence
the ability to identify and define problems and to find strategies for solving them
Creative intelligence
the ability to generate solutions that other people do no
Practical intelligence
the ability to implement solutions in everyday settings
Emotional intelligence
the ability to reason about emotions and to use emotions to enhance reasoning
What is the estimated role that genes play in producing intelligence?
the role is quite large according to correlational studies between the IQs of genetically identical twins who were raised in different households are more similar to each other than the IQs of biologically unrelated children who were raised in the same household
Why do our genes hold a role in producing intelligence?
intelligence is influenced by the structure and function of the brain, and the structure and function of the brain are influenced by the genes
Heritability coefficient
a statistic that describes the proportion of the difference between two or more people’s IQ scores that can be explained by differences in their genes; usually somewhere between 0.5 and 0.7 → ~ 50% to 70% of the differences between people’s IQ scores is due to the genetic differences between those people