Chapter 16: Speaking to Persuade

Persuasion

The process of influencing beliefs or actions

Mental Dialogue with the Audience

The internal interaction between speaker and listeners

Target Audience

The specific segment of the audience a speech aims to influence

Question of Fact

Debating the truth of a statement

Question of Value

Judging the morality or worth of a statement

Question of Policy

Advocating for specific actions or policies

Speech to Gain Passive Agreement

A speech aimed at convincing without action

Speech to Gain Immediate Action

A speech aimed at provoking immediate audience action

Need

The problem requiring attention

Plan

The proposed solution

Practicality

The feasibility of the plan

Monroe's Motivated Sequence

An organizational pattern with five steps: Attention, Need, Satisfaction, Visualization, Action.