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the forgetting curve
A model for memory retention, in which retention drops quickly at first but then levels off over time
encoding failure
When information is never fully processed into long-term storage
proactive interference
The forward-acting disruptive effect of prior learning on the recall of new information
retroactive interference
The backwards-acting disruptive effect of new learning on the recall of old information
tip of the tongue phenomenon
Information that you remember as having encoded but that you cannot retrieve in the moment
ego
In psychodynamic theory, the concept of our conscious selves
repression
In psychodynamic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories
misinformation effect
Incorporating misleading information into one’s memory of an event
memory reconsolidation
A process in which previously stored memories, when retrieved, are potentially altered before being stored again
source amnesia
Attributing to the wrong source an event we have experienced, heard about, read about, or imagined (also called source misattribution)
imagination inflation
When false memories are incorporated into real ones, often as a way of adding richer details into our memories of events
deja vu
That eerie sense that “I’ve experienced this before.” Cues from the current situation may subconsciously trigger retrieval of an earlier experience.