media representations of ethnicity

5 stereotypes that Van Djik identified after his content analysis

1) as criminals
2)as abnormal
3) as a threat
4) as dependent
5) as unimportant

Akinti ?

Argues that TV coverage of ethnic minorities over-focuses on negative news
E.G. AIDS in Africa, and black educational underachievement.
As a result of this, the diverse interests and rich cultural heritage of a huge Black audience are ignored.

how does Akiniti support Van Djik?

it shows the ethnic minorities presented as his 5 stereotypes
e.g. shows them as unimportant as it ignores the culture and interests

Barker

study of ethnic representations in eastenders
contains a range of ethnic minorities
however stereotypes were common with black and Asian characters casted as doctors or shopkeepers
main characters were prodminently white

watson

argues that moral panics often result from media stereotyping of black people as potentially criminal

hall and folk devils

folk devils were constructed around the "black mugger"
more moral panics have developed around music particulary rap,grime and drill

56 men campaign

social media campaign
where headshots of black men in hoodies are posted with positive life choices,irrelevant to the attire
campaign is a reminder that for every black man you seen represented negatively,theres 56 who arent

malik 2002

argued contempory media doesnt reflect the ethnic reality of the contemporary UK
as a result minority ethnic groups increasingly are declining to watch mainstream TV

malik 2008

researched commissioned by Channel 4 found that while most viewers felt broadcasters were doing a satisfactory job in representing multicultural Britain
all other ethnic groups felt their performance was very poor
however malik did notice change in diversity in shows like strictly and X factor

Afrofuturism

The reimagining of a future (or present) through a black lens, blending science and technology with black identity and art.

contemporary example of diversity in media

film black panther
black director and cast was majority black
96% rating on rotten tomatoes-shows desire - fits with pluralism supply and demand

hall-new representations

theres been a move from overt to inferential racism in the media
overt=when racist arguments are presented favorably
inferential = coverage is balanced but is based on racist assumptions

new representations-hybird identities

occur when peoples social identity dosent reflect a specific ethnic category but comes to reflect the complexity and diversity of the different cultures within their society

hybridisation

process of blending of cultures which means that new cultures are constantly evolving

example of hybrid identities

crazy rich asians
as it countered stereotypes about Asians by presenting a diverse range of characters