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Persuasion
An appeal in order to compel some action.
Argumentation
Forming reasons, drawing conclusions, and applying them to a case on a debate.
Argument Purposes
Support a cause, promote a change, refute a theory, arouse sympathy, increase interest, win an argument, and urge action
Audience Types
No opinion and do not care, no opinion but is interested to learn more, people who formed an opinion that they hold tightly, and people who have an opinion but are open to other points of view
Claim
Something asserted or maintained, the main point of an argument.
Subclaim
The subordinate point to a larger claim or position in your argument.
Support/Evidence
Support of evidence used to help strengthen your argument.
Concession
Conceding, acknowledging, or admitting in opponent’s point.
Refutation
To discredit an argument, particularly a counter argument.
Fact
An actual occurrence.
Example/Anecdote
An individual instance taken to be representative of a general pattern, usually a short narrative of a relevant episode.
Statistic
A collection of quantitative data.
Opinion
A judgement, view, or appraisal formed in the mind.
Authority/Expertise
Support from an authority on the subject
Analogy/Comparison
A connection to a directly parallel case.
Shared belief/values
When a writer argues that if something is widely believed or valued, then the reader should also accept it.
Causal Relationship
A writer asserts that one thing results from another.
Call to Action
Words that urge the reader or listener to take action.
Pathos
Appeal based on emotions.
Logos
Appeal based on logic or reasoning.
Ethos
Appeal based on character or speaker.
Classical Argument
Syllogism; major proposition, minor proposition, followed by conclusion.
Rogerian Argument
To solve a problem by compromise.
Deductive Reasoning
Reasoning on the form of if A, then B.
Inductive Reasoning
Reasoning which states specific then gets general (If B, then A).
Ad Hominem
Attacks the personality of the individual.
Ad Populum
A proposition held to be true because it is widely held to be true by a sector of the population.
Ad Vericundium
Belief that something said by a great person is true, even if times have changed or proven to be wrong.
Nonsequitur
When one statement isn’t logically connected to another.
False Analogy
When two cases aren’t sufficiently parallel.
Post Hoc
Circular Reasoning (which attempts to prove something by showing that because a second event followed a first event, the second event is a result of the first event)
Overgeneralization
Uses too few examples needed to reach a valid conclusion.
Stereotyping
An oversimplified conception that one is regarded as embodying a set type.
Begging the Question
Assumes something needs to be true that needs proof.
False Authority
When the person in question is not a legitimate authority on the subject.
Slippery Slope
The idea that one event must inevitably follow from another without any argument for the inevitability of the event in question
Equivocation
Use of expressions susceptible to double meaning.
Oversimplification
When a writer obscures or denies the complexity of the issues.
Double Standard
A set of principles permitting greater opportunity or liberty to one than to another.
Either or reasoning
Does not allow for any shades of meaning, compromise, or intermediate cases.
Smokescreen (Strawman)
Method of argument where an opponent creates a weakened, incomplete version of an argument and then destroys it.