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What does SWOT help with?
Informing decision making
What does SWOT stand for?
Strengths
Weaknesses
Opportunities
Threats
(SW r internal, OT r external)
What are some strengths/weaknesses?
Financial performance
Resource management e.g. quality, stock, suppliers, lean production
HRM
Marketing
Culture of the business
Corporate social responsibility & ethics
What are some threats/opportunities?
Economic environment
Political environment
Degree of competition
Technological change
Legislation
Consumer trends
Demographics
Swot for a housebuilder
Note 
Flashcard (147)