3.3.1.3 SWOT Analysis
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5 Terms
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What does SWOT help with?
Informing decision making
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What does SWOT stand for?
Strengths
Weaknesses
Opportunities
Threats
(SW r internal, OT r external)
3
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What are some strengths/weaknesses?
Financial performance
Resource management e.g. quality, stock, suppliers, lean production
HRM
Marketing
Culture of the business
Corporate social responsibility & ethics
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What are some threats/opportunities?
Economic environment
Political environment
Degree of competition
Technological change
Legislation
Consumer trends
Demographics
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Swot for a housebuilder
