3.3.1.3 SWOT Analysis

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5 Terms

1

What does SWOT help with?

Informing decision making

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2

What does SWOT stand for?

Strengths

Weaknesses

Opportunities

Threats

(SW r internal, OT r external)

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3

What are some strengths/weaknesses?

  • Financial performance

  • Resource management e.g. quality, stock, suppliers, lean production

  • HRM

  • Marketing

  • Culture of the business

  • Corporate social responsibility & ethics

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4

What are some threats/opportunities?

  • Economic environment

  • Political environment

  • Degree of competition

  • Technological change

  • Legislation

  • Consumer trends

  • Demographics

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5

Swot for a housebuilder

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