Questionnaire design

What is a closed question?

Closed questions: Require simple answers, with no option for expansion. Typically, the questionnaire will provide a fixed number of responses from which the participant selects the one that applies to them. Likert scales (strongly agree to strongly disagree) and rating scales are also examples of closed questions. Closed questions obtaining numbers produce quantitative data which are easier to analyse. However, the answers often lack the depth and detail associated with open question.

What is an open question?

Open question: Allow respondents to answer freely without constraint. They allow respondents to develop their viewpoint and answer in more depth, often providing rich qualitative data. However, answers from open questions may be difficult to analyse.

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