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Why is attracting clients essential for residential letting and estate agencies?
Because agencies need properties to let, manage, or sell — and clients provide those properties.
What is the first step when dealing with someone who approaches the agency?
Determine whether they are a potential client or someone who needs a different service.
What kind of questions should you ask to understand a potential client’s needs?
Open questions that encourage them to explain what they’re looking for.
What tool might you use to guide your conversation with a potential client?
A pro forma — a standard form that prompts you to collect key information.
Why is it important to gather accurate information from a potential client?
So you can give them accurate and relevant information about your services.