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Non-associative learning
procedures when only a single event of stimulus is presented without any reward or punishment; can be presented in two ways:
Habituation
Sensitization
Habituation
Respond less strongly over time to repeated stimuli
Sensitization
Respond more strongly over time to repeated stimuli
Imprinting
Often within hours or days of birth or hatching, and creates an enduring behaviour that is often directed toward a specific individual
Classical Conditioning- British Associationists
believed that all knowledge is virtually acquired by connecting one stimulus with another
Classical Conditioning: Ivan Pavlov
studied digestion in dogs; noted associative conditioning between neutral stimuli and meat powder (Pavlovian Conditioning)
Pavlov described classical conditioning involving
UCS
UCR
NS
CS
CR
UCS
Unconditioned stimulus- biologically significant stimulus that produdces automatic response
UCR
Unconditioned response- automatic response to a UCS that occurs w/o learning
NS
neutral stimulus- stimulus that produces no response
CS
conditioned stimulus- initially neutral stimulus, becomes associated w/ UCS through conditioning
CR
conditioned response- learned response
Classical Conditioning Steps
Neutral Stimulus (NS): does not elicit a particular response
Pair NS repeatedly w/ UCS, which elicits a UCR
Eventually NS becomes UCR
Aversive conditioning
Classical conditioning to an unpleasant UCS
Acquisition
Learning phase during which CR is established
Extinction
Gradual decrease and elimination of the CR when the CS is presented repeatedly w/o the UCS (unwritten, not forgotten)
Classical conditioning principals
Spontaneous recovery
renewal
phobias
stimulus generalization
stimulus discrimination
Spontaneous recovery
Sudden reemergence of an extinguished CR after a delay
Renewal
Recovery of the conditioned response when the organism
Phobia
intense and irrational fears
some acquired via classical conditioning
subject to spontaneous recovery and renewal
Stimulus generalization
elicitation of a CR to stimuli that are highly similar to, but not identical to, the CS
generalization gradient
Generalization gradient
the more similar to the original CS the new S is, the stronger the CR will be
Stimulus discrimination
opposite of stimulus generalization; occurs when we exhibit a CR to certain CSs, but not others
Higher-order conditioning
process by which organisms develop classically conditioned responses to CSs associated w/original CS
Applications of Classical Conditioning
advertising
Acquisition of fears: Little Albert
Drug tolerance/habituation
Acquisition of fetishes
disgust reactions and taste aversions
immune and endocrine system
Advertising
Pairing positive USs w/product CSs
Latent inhibition: when we’ve experienced a CS alone many times, it’s difficult to classically condition it to another stimulus
Acquisition of Fears: Little Albert
•Watson & Rayner (1920) sought to disprove the Freudian view of phobia, reflecting deep-seated unconscious conflict
•They recruited an infant, Albert, and paired a white rat (CS) with a loud clanging metal noise (UCS)
•Five days later, Albert exhibited fear of the rat, and similar stimuli, including a rabbit, dog, furry coat, and Santa Claus mask (generalization of phobia)
•Led to the conditioning model of phobias
D
Drug tolerance/habituation
Conditioned compensatory response: a conditioned response (cue-dependent tolerance to drugs)
Acquisition of fetishes
Fetishism: experiencing sexual attraction to non-living things
1. Domjan and colleagues classically conditioned fetishes in Japanese quail
2. Classical conditioning may contribute to the development of fetishes
Disgust reactions and taste aversions
in most cases, a product of classical conditioning because CSs associated with disgusting UCSs come to elicit disgust themselves
immune and endocrine systems
•Studies reveal that classical conditioning can produce immunosuppression
•A decrease in the production of antibodies, which can lower a person’s ability to fight disease
Operant conditioning
acquiring behaviour as a result of the outcome or consequence of those behaviours
learning that is controlled by the consequences of the organism’s behaviour
Differences between operant and classical conditioning
Law of effect
principle asserting if a stimulus followed by a behaviour results in a reward, the stimulus is more likely to elicit the behaviour in the future
B.F. Skinner and Reinforcement
Developed a highly efficient conditioning chamber (Skinner box) that allows fror conditioning and automated behaviour
Reinforcement
outcome or consequence that strengthens the probability of a response
can be positive or negative
Positive: pleasant stimulus given to strengthen the probability of a response
Negative: unpleasant stimulus removed to strengthen the probability of a response
Punishment
outcome or consequence that weakens the probability of a response
must be consistent, immediate and with other behavioural reinforcement
can be positive or negative
Positive: unpleasant stimulus given to weaken the probability of a response
Negative: pleasant stimulus removed to weaken the probability of a response
Discriminative stimulus (Sd)
stimulus associated with the presence of reinforcement
Partial vs. continuous reinforcement
behaviours that we reinforce only occasionally are more resistant to extinction than those we reinforce continuously
Principles of Reinforcement
Schedules of reinforcement
Patterns of reinforcing a behaviour
Schedules of reinforcement
vary along two dimensions
consistency of administering reinforcement (fixed or variable)
the basis of administering reinforcement (ratio or interval)
patterns of reinforcing a behaviour
Fixed ratio: R after regular number of responses
variable ratio: R after specific number of responses, on average
fixed interval: R after specific amount of time
variable interval: R after average time interval
Applications of Operant Conditioning
Shaping by successive reinforcement
chaining
Premack principle
superstitious behaviour
token economies
Shaping by successive reinforcement
reinforcing behaviours that aren’t quite the target behaviour but that are progressively closer versions of it
Chaining
linking a number of interrelated behaviours to form a longer series
Premack principle
a less frequently performed behaviour can be increased by reinforcing it with a more frequent behaviour
Superstitious behaviour
behaviour linked to reinforcement by sheer coincidence
Token economies
mental hospital staff can reinforce patients who behvae in a desired fashion using tokens, chips, points, or other secondary reinforcerss
Secondary reinforcer
neutral objects that patients can trade later on
Primary reinforcers
items or outcomes that are naturally pleasurable; i.e., a favourite food or drink
Applied behaviour analysis (ABA)
a set of techniques, based on operant conditioning principles, that relies on the careful measurement of behaviour before and after implementing interventions
Two process theory
The two-process theory explains fear acquisition:
1. People acquire phobias using classical conditioning
2. Once phobic, people begin avoiding their feared stimulus and leading them to experience a reduction in anxiety, which negatively reinforces their fear
Stimulus-Organism-Response Theorists
focus on how the organism interprets the stimulus before generating a response
Radical behaviourists
focus on how thinking, emotion, and observable behaviour are all dictated by operant and classical conditioning
viewed cognitive psychology as a pseudoscience
Latent learning
learning that isn’t directly observable; learning many things without showing them
Tolman
Observational learning
Learning by watching others without instruction or reinforcement
Insight learning
when subject suddenly “get” the solution to a problem, and from there on get it right almost every time
Conditioned taste aversion
classical conditioning can lead us to develop avoidance reactions to the taste of food
Preparedness (regarding phobias)
suggests that we’re evolutionarily predisposed to fear certain stimuli more than others
Instinctive drift
the tendency for animals to return to innate behaviours following repeated reinforcement