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framing
ย When the image is put in a frame/or there is a frame
-ย ย ย ย ย ย ย ย ย ย ย ย Isolates, emphasis, mood of constraint and being trapped.
repeated design elements
colours, shapes, texts โ visual motifs/patterns
-ย ย ย ย ย ย ย ย ย ย ย ย Emphasis and intensity.
scale and proportion
The size and comparison of size within different elements.
-ย ย ย ย ย ย ย ย ย ย ย ย Creates new perspectives and add intensity.ย
-ย ย ย ย ย ย ย ย ย ย ย ย Creates balance
red
ย Anger, power, passion, urgency, love
blue
envy, calmness, vulnerability, sadness and trust
yellow
happiness, playfulness, joy
purple
royalty, femininity, evil
green
nature, freedom, whether something is right, freshness, growth
complementary colours
Opposite on the colour wheel โ they work well together
-ย ย ย ย ย ย ย ย ย ย ย ย Their contrast can be eye catching and intense to emphasize something important. They can guide the readers view.
ย
achromatic
No colour โ Black and White
monochromatic
ย One colour โ Different shades
chromatic
Gradient of one colour
cool colours
Blue, green, purple - ย calm, collectiveness, curiosity, balance and natural.ย
ย
warm colors
Red, orange, yellow โ High emotion, passion, intense and power
pastel colours
Muted tone, soft calm and can direct focus to one thing which can could be textualย
saturated
intense, bright, and brighter focus.ย
natural light
Natural/classic and relatable โ links to freedom
ย
articificial
Modern, serious and intentionalย
typography icnludes
Includes, colour, font, alignment, spacing and location of different elements.ย
ย
titles, subtitles, alignment and composition spacing:
ย ย How elements are positioned for formality, structure, organisation and it can create hierarchy and balance.ย
-ย ย ย ย ย ย ย ย ย ย ย ย It can be intimidating, playful and formalย
masthead
ย title of the publication
coverline
The cover line is usually distributed around the main subject of the magazine. - the ย cover line attracts attention and gives context to the magazine.
skyline
The skyline helps give context about the man topic of the magazine through a short sentence.
selling line
ย The selling line is a short description of the titles main marketing point.
main coverline
ย Credit for the model used in the image.