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Belief Perseverance
Clinging to one’s initial conceptions despite discredit
Ex: flat-earthers
Confirmation Bias
Tendency to search for information that supports our preconceptions, ignoring contradictory evidence
Cognitive Dissonance
Mental discomfort when actions/attitudes are in conflict
Ex: smoker know smoking is harmful, to reduce “dissonance” they justify by saying it’s stress relief
Foot-in-door vs Door-in-face
Foot-in-door: minor request as gateway to bigger request
Door-in-face: extreme initial request followed by moderate target request
Group polarization
Original attitude is enhanced when discussed within like-minded group
Groupthink
Desire for harmony or completion interferes with realistic answers when decision-making
Diffusion of Responsibility
Diminished sense of responsibility when in social setting
Social Loafing
People exert less energy when pooling efforts than when working individually
Deindividualisation
Loss of self-awareness and restraint in social settings that foster anonymity and arousal
Ex: drinking at a big college party when you usually wouldn’t
Bystander Effect
Tendency for any given bystander to be less likely to give aid to someone or thing if other bystanders are present. All assume others will step in.
Social Facilitation
Improved performance in the presence of others
False Consensus Effect
Tendency to overestimate how much other people agree with our opinions
Social Trap
Lose-lose situation
Ex: 2 fishermen both know that they are overfishing in shared lake, but each refuse to back down in fear of missing out (“If I don’t, someone else will”