PSY427 LEC 9 - Socia Media

Social Media

• Internet-based, disentrained, and persistent channels of mass personal communication facilitating perceptions of interactions among users, deriving value primarily from user-generated content.

“Masspersonal” Communication

• A convergence of mass and interpersonal communication.

Purposes of Social Media

• Digital applications

• Civic space

• Dialogical transmission systems

• User-generated content

• Self-created and self-managed profiles

• Social Surveillance

• Communicative networks

• Publish, the filter model

• Produsers — producers and users combines to one word

Dialogical Transmission Systems

• Systems that prioritize too much dialogue.

• Two-way communication interactions.

Publish, Then Filter Model

• When media content is published immediately without filtering/editing it before posting. Audiences/communities then filters content after it’s been published.

Benefits of Social Media

• Time and space compression

• Cultural participation and autonomy

• Collaboration

• Connection: new intimacies, solidarities and affinities

• Empathic extension and knowledge sharing

• Political mobilization and resistance

Hazards of Social Media

• Social interaction overload

• Information pollution

• Involuntary surveillance

• Publicizing of the private sphere

• Normalization of virulence and toxicity

• Reproduction/reinforcement of social inequalities

• Social dependency

• Social comparsion

Ritual Model of Communication

• Sees communication as a process for creating and maintaining social realities and a sense of community rather than simply transmitting information.

• We transmit more than just messages, we transmit identities.

Online Radicalization

• The process by which individuals adopt extreme political, social, or religious ideologies that may justify the use of violence, facilitated and accelerated by online interactions and content.

Tips for Preventing Media Addiction

• Turn off notifications

• Communicate your goals

• Trim the fat — uninstall apps that are wasting your time

• Break bad habits

• Be intentional

Time and Space Compression

• The idea that the world has gotten smaller and more inter-connected.