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cognitive psychology
studying how people process and remember information
cognitive neuroscience
studying the biological basis of mental processes (memory, language, perception, decision making)
psychology
THE SCIENTIFIC STUDY OF BEHAVIOR AND MENTAL PROCESSES
cognitive perspective
focuses on how people think, process, store, and retrieve information - behavior explained by how a person interprets the situation
biological perspective
focuses on biological structures/susbstances underlying a given behavior/thought/emotion - behavior is explained by brain chemistry/glands/genetics
sociocultural perspective
focuses on how thinking/behavior change depending on setting/situation - behavior explained by the influence of other people/a person’s environment
behavioral perspective
focuses on how we learn through reinforcement/punishment/observation - behavior is explained by previous learning
psychodynamic perspective
focuses on how behavior is affected by unconscious drives/conflicts - behavior is explained through unconscious motivation/unsolved inner conflicts from one’s childhood
(modern version of psychoanalytic perspective)
humanistic perspective
focuses on how healthy people strive to reach their full potential - behavior explained by being motivated by satisfying needs (safety/hunger/thirst/etc.,) with the goal of reaching one’s full potential once basic needs are met
evolutionary perspective
behavior explained by evolving + doing whats best for a species’ survival
theory
an explanation using an integrated set of principles that organizes observations/predicts behaviors/events
hypothesis
a testable prediction, often implied by a theory
operational definition
a carefully worded statement of the exact procedures (operations) used in a research study
replication
repeating the essence of a research study, usually with different participants/situations to see whether the basic finding can be reproduced
(adds validity and credibility to the study)
case study
a descriptive technique in which one individual or group is studied in depth in the hopes of revealing universal principles
naturalistic observation
observing and recording behavior in naturally occurring situations without trying to manipulate or control the situation
sampling bias
a flawed sampling process that produces an unrepresentative sample
population
all those in a group being studied, from which samples may be drawn
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
correlation
linear relationship between two variables
correlation =/= causation
important to NOT imply a cause and effect relationship between variables
good for making predictions
correlation coefficient
a statistical index of the relationship between two things (from -1.00 to +1.00)
variable
anything that can vary and is feasible/ethical to measure
scatterplot
a graphed cluster of dots, each of which represents the values of two variables
slope of points suggests direction of the relationship between variables
amt. of scatter suggests strength of correlation (closer = stronger)
illusory correlation
perceiving a relationship where none exists, or perceiving a stronger-than-actual-relationship
regression towards the mean
the tendency for extreme or unusual scores/events to fall back (regress) towards the average
experiment
a research method in which an investigator manipulates one or more factors to observe the effect on some behavior or mental process
by random assignment of participants, the experimenter aims to control other relevant factors
experimental group
in an experiment, the group exposed to the treatment, that is, to one version of the independent variable
control group
the group NOT exposed to the treatment - contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment
random assignment
assigning participants to experimental/control groups by chance, thus minimizing preexisting differences between the groups
(double) blind procedure
blind: only participants are unaware of the details of the study/what happens during it
double blind: participants AND researchers don’t know what’s happening during the study, both find out through the results/debriefing
independent variable
factor being manipulated/studied
confounding variable
factor other than the one being studied that may influence results
dependent variable
outcome being measured, DEPENDS on independent variable
validity
extent to which a test or experiment measures/predicts what its supposed to do
common sense
conclusion based solely on personal experience/sensible logic
can lead to incorrect conclusions
research/research methodology
method of asking questions then drawing logical conclusions
researchers need to be able to determine if conclusions are reasonable or not (critical thinking)
critical thinking
does not blindly accept arguments/conclusions
examines assumptions, appraises the source, discerns hidden biases, evaluates evidence, and assesses conclusions
meta analysis
summarizes previous studies on a topic - could sumarize multiple correlational/experimental studies
experimental design
involves manipulation of independent variable/random assignment to groups/comparisons of equivalent groups
bias
situation in which a factor unfarily increases the likelihood of a researcher reaching a particular conclusion
bias should be minimized in research as much as possible
researcher bias
the tendency to notice evidence which supports one particular POV/hypothesis
objectivity tends to reduce bias
participant bias
tendency of research subjects to respond in certain ways because they know theyre being observed
subjects might try to behave in ways they believe the researcher wants them to behave
can be reduced by naturalistic observation
survey
NOT A RESEARCH METHOD
technique used to collect data that relies on self reports/questionnaires/interviews
usually a very efficient + inexpensive method to collect data
assumes respondents will be truthful
likert scales
5-7 point scale used to allow an individual to express how much they agree/disagree with a particular statement