Consumer Behavior Test 4 Study Guide

Adaptability

The extent to which the innovation can foster new styles.

Adoption

A purchase of an innovation by an individual consumer or household

Classic innovation

successful innovation with a lengthy product cycle

Cocreation

actively involving consumers in creating value through participation in new product development, among other marketing activities

Compatibility

the extent to which an innovation is consistent with one’s needs, values, norms, or behaviors

Complexity

the extent to which an innovation is complicated and difficult to understand or use

Contagion

the degree to which consumers influence each other in the diffusion of a new product