1/13
Looks like no tags are added yet.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
Adaptability
The extent to which the innovation can foster new styles.
Adoption
A purchase of an innovation by an individual consumer or household
Classic innovation
successful innovation with a lengthy product cycle
Cocreation
actively involving consumers in creating value through participation in new product development, among other marketing activities
Compatibility
the extent to which an innovation is consistent with one’s needs, values, norms, or behaviors
Complexity
the extent to which an innovation is complicated and difficult to understand or use
Contagion
the degree to which consumers influence each other in the diffusion of a new product