Consumer Behavior Test 4 Study Guide
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Last updated 5:51 PM on 4/28/25
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14 Terms
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Adaptability
The extent to which the innovation can foster new styles.
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Adoption
A purchase of an innovation by an individual consumer or household
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Classic innovation
successful innovation with a lengthy product cycle
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Cocreation
actively involving consumers in creating value through participation in new product development, among other marketing activities
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Compatibility
the extent to which an innovation is consistent with one’s needs, values, norms, or behaviors
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Complexity
the extent to which an innovation is complicated and difficult to understand or use
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Contagion
the degree to which consumers influence each other in the diffusion of a new product
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Note 
Flashcards (22)