Media Theorists

Whose theory is about the 'mean world syndrome'?

Gerbner

Whose theory is about the post-colonial belief in a 'them and us' mentality?

Gilroy

Who said that denotations and connotations were organised into myths?

Barthes

Whose theory said that audiences act as 'textual poachers', taking elements from media texts to create their own culture?

Jenkins

Whose theory said that media industries followed a normal capitalist pattern of increasing concentration of ownership in fewer and fewer hands.

Curran and Seaton

Whose theory is about prosumers?

Shirky

Whose theory is about gender performativity?

Butler

Who said that genres are always changing and evolving. Genre texts are dependent on the time and context of their creation?

Hall