Studied by 1 person
Whose theory is about the 'mean world syndrome'?
Gerbner
Whose theory is about the post-colonial belief in a 'them and us' mentality?
Gilroy
Who said that denotations and connotations were organised into myths?
Barthes
Whose theory said that audiences act as 'textual poachers', taking elements from media texts to create their own culture?
Jenkins
Whose theory said that media industries followed a normal capitalist pattern of increasing concentration of ownership in fewer and fewer hands.
Curran and Seaton
Whose theory is about prosumers?
Shirky
Whose theory is about gender performativity?
Butler
Who said that genres are always changing and evolving. Genre texts are dependent on the time and context of their creation?
Hall
