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Digital natives
The generation of adolescents who have grown up with constant access to digital technologies like smartphones, social media, and the internet.
Media as a socializing agent
The role of digital content in shaping adolescents’ values, behaviors, and worldviews through daily exposure.
Identity development
The process in adolescence that is especially vulnerable to media influence due to increased autonomy, emotional sensitivity, and the search for self.
Media benefits
Opportunities include:
Access to diverse information
Creative expression
Social connection with peers
Media challenges
Concerns include:
Exposure to harmful or unrealistic content
Social comparison and low self-esteem
Reduced face-to-face interaction
Understanding the mechanisms by which media influences adolescent development is key to supporting young people in a media-saturated world.
Cultivation Theory
A theory that proposes that long-term media exposure can shape an individual’s perceptions of reality to align with recurring media themes.
Heavy media users may internalise the recurring themes and values portrayed in media, which can distort their view of the real world such as:
Romantic relationships
Gender roles
Violence
Body image
Cultivation effects are often subtle and cumulative, shaping attitudes and social norms over time.
Media portrayals
Representations in media that can influence adolescent beliefs about relationships, gender roles, and body image, potentially leading to unrealistic expectations or dissatisfaction.
Social Learning Theory
A theory emphasizing that adolescents learn behaviors by observing and imitating media figures who appear attractive, successful, or relatable —especially when behaviours appear to be rewarded.
Adolescents not only consume media—they create and share content, reinforcing behaviours through feedback mechanisms like likes, comments, and shares which can amplify the learning effect.
Media modeling
The process where adolescents replicate behaviors seen in media, particularly those perceived to be rewarded or socially valued.
Uses and Gratifications approach
A theory suggesting adolescents actively select media to fulfil specific needs or goals like entertainment, identity exploration, emotional regulation, and social connection.
Positive when it fosters connection or self-understanding
Potentially harmful when it leads to dependency, anxiety, or diminished wellbeing, particularly if media is used to avoid real-life problems
Music engagement
The prominent feature of adolescent life characterized by young people listening to music for several hours a day.
music and identity development
Music offers adolescents a way to explore and express who they are, what they value, and who they hope to become. As they seek autonomy and a stable sense of self, music serves as a cultural tool.
adolescents align themselves with
genres, lyrics, repeated listening, emotional resonance, and parasocial connections
Musicians serve as identity role models, shaping adolescents’ values and self-concept: Adolescents view such celebrities as moral exemplars—Famous Character Role Models.
Music and emotional development
The role of music in helping adolescents process, understand, and express complex emotional states during heightened emotional sensitivity.
Music offers external validation of complex emotions (e.g., loneliness, heartbreak, anxiety), often before adolescents have the words to describe these experiences.
Emotional “mirroring” in music supports self-reflection and the development of emotional literacy
Parasocial relationships
One-sided emotional connections with musicians or media figures that influence adolescents’ values and aspirations.
music and emotional regulation
Antecedent-focused ways – e.g., energising songs before a performance
Response-focused ways – e.g., calming music to reduce anxiety
Adolescents use music to:
Cope with stress
Boost mood
Distract from or engage with distressing feelings
Constructive vs maladaptive coping
The differentiation between using music to support emotional resilience (e.g., for reflection or catharsis) versus using it in ways that contribute to issues like rumination or suppression linked to depression and poorer wellbeing
Neurobiological effects of music
include activation of the brain’s reward system (includinf orbitofrontal cortex), especially in early adolescence, reinforcing music's emotional and motivational power.
adolescents who reported enjoying music more showed neural patterns associated with emotional anticipation, suggesting that music primes emotional responses.
Television and adolescent development
The influence of screen media in shaping how adolescents understand themselves, others, and the world through characters and narratives.
Characters and storylines become tools for identity exploration, social learning, and emotional connection.
Streaming platforms
Services that offer personalized, on-demand access to content, increasing the frequency and privacy of adolescent media use.
On-demand, personalised viewing experiences, allowing adolescents to choose content freely and watch it in private.
Frequent and often immersive screen engagement, which makes media more difficult for caregivers to monitor or regulate.
Television and Identity formation
Characters who are relatable, aspirational, or culturally similar can support identity development and provide emotional validation.
Through parasocial interactions—imagined relationships with on-screen figures—adolescents form emotional attachments that influence their values, goals, and self-concept
seeing diverse and authentic portrayals of gender, ethnicity, or sexuality can:
Promote self-acceptance
Broaden their understanding of what is possible or acceptable
Television and relationshipm expectations
shaped by media portrayals of romance and friendship, which may reinforce unrealistic norms around passion, gender roles, and emotional expression.
These portrayals can influence:
How adolescents handle conflict
What they expect from intimacy
How they interpret social cues
Body image concerns
Issues that arise from repeated exposure to idealized body types in media, linked to dissatisfaction and internalized beauty standards.
Television and academic development
may be negatively impacted by excessive screen time, which can reduce time for sleep, study, and cognitive engagement, depending on the type and timing of media use.
However
Educational or cognitively stimulating content, when consumed in moderation, can support learning—especially when viewing is structured and intentional.
Video Games & Cognition
associated with improvements in:
Visual-spatial skills
Attention control
Executive functioning (e.g., working memory, cognitive flexibility, inhibitory control)
Strategy, puzzle, and role-playing games challenge players to:
Monitor multiple streams of information
Shift between competing rules
Solve complex, time-pressured problems
under the right conditions, regular gameplay may support neuroplasticity—the brain’s capacity to adapt and reorganise—during adolescence.
Video Games & Social Behaviours
Online multiplayer and cooperative games foster social skill development by encouraging:
Teamwork
Communication
Perspective-taking and empathy
Adolescents who play with peers often report:
Greater social connectedness
Enhanced sense of inclusion—especially valuable for those with difficulty in offline interactions
Games with social features (e.g., chat, rankings, group quests) promote:
Interpersonal negotiation
Conflict resolution
Identity exploration in a peer-validated space
Excessive gaming
The overuse of video games that can lead to negative outcomes like poor sleep, lower academic performance, and reduced physical activity.
outcomes depend on:
Intensity of use
Underlying motivations (e.g., escapism vs enjoyment)
Balance with offline responsibilities
In such cases, excessive gaming may be a symptom, not a cause, of developmental challenges.
Healthy gaming habits
Encouraging a balance between gaming and other activities
Promoting parental involvement and open conversations about media habits
Teaching skills in time management, emotional regulation, and digital literacy
Social media influencers
Individuals on social media who shape adolescent health behaviors by modeling actions, sharing health-related content, and forming emotional bonds.
provide avenues for connection, creativity, and community—especially for those who may feel marginalised offline
However, constant connectivity can displace important activities such as sleep, physical activity, and in-person social interactio
Differential susceptibility
The idea that social media affects adolescents differently based on personal traits, developmental stage, and the type of content consumed.
Social Media & Relationships
immediacy, visibility, and persistence—shape peer dynamics
These interactions help meet psychosocial needs for connection, validation, and belonging
However, the same features can cause stress:
Being left on "read"
Exclusion from group chats
Visibility of followers, likes, or posts
These pressures can fuel anxiety, jealousy, or social comparison and complicate social navigation.
Social Media & Romantic Relationships
use social media to:
Flirt and express affection (e.g., likes, emojis, tagging)
Manage relationship dynamics
Cope with breakups or jealousy
The public nature of digital affection or conflict can intensify emotional reactions, requiring maturity and self-regulation.
Attachment theory, social media, and romantic relationships
Securely attached adolescents use social media to stay close and set boundaries.
Anxious or avoidant adolescents may over-monitor or withdraw, amplifying distress
Social Media & Mental Health
shapes adolescent mental health primarily through social comparison. Curated, idealised images and content can lead to:
Body dissatisfaction
Lower self-esteem
Unrealistic expectations
Key findings:
Most adolescents use social media without serious harm.
Some are more vulnerable—particularly those with pre-existing issues like low self-esteem, depression, or anxiety.
Differential Susceptibility and social media
Media effects vary by:
Individual traits (e.g., emotional sensitivity)
Type of use (active vs passive)
Context of use (supportive vs toxic environments)
Passive scrolling and upward comparison are more harmful than active, reciprocal use that fosters support
Active versus passive use
The distinction where active engagement with supportive communities generally promotes wellbeing, whereas passive consumption can worsen emotional outcomes.
Positive Potential of social media
Enhance belonging
Improve mood
Provide emotional support—especially in inclusive online spaces
Ultimately, social media is not inherently good or bad—it reflects and amplifies the adolescent’s social and emotional context
Social Media Influencers & Health
Health information transmission – sharing tips on diet, fitness, or mental health
Behavioural modelling – showcasing routines, habits, and values
Parasocial relationships – forming emotional bonds with influencers, enhancing their credibility and impact
is a double-edged sword, capable of raising awareness and promoting wellbeing but also reinforcing unrealistic ideals or harmful behaviours.
These effects are intensified by:
Visual content and aspirational aesthetics
The trust adolescents place in influencers due to perceived relatability