AICE Business Chapter 20 Vocab

Promotion

The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorships, and public relations to inform consumers and persuade them to buy

Advertising

Paid-for communication to inform and persuade customers using media

Direct Promotion

A range of promotional activities aimed directly at customers

Sales Promotion

Incentives such as special offers or deals directed at customers or retailers to achieve short-term sales increases and repeat purchases

Promotion Mix

The combination of promotional techniques that a firm uses to sell a product

Digital Promotion

The promotion of products using digital technologies, mainly on the internet but also on phones

E-Commerce

The buying and selling of goods and services by businesses and consumers through electronics

Channel of Distribution

The chain of intermediaries a product passes through from the producer to final consumer

Online Marketing

Selling and marketing activities that use the internet and email to encourage direct sales via e-commerce

Digital Distribution

The delivery or distribution of digital media such as audio, TV, and video games

Physical Distribution

The activities that combine to achieve the efficient movement of finished product from the end of production to the consumer

Integrated Marketing Mix

The key marketing decisions complement eachother and work together to give customers a consistent message about the product