Perspectives on AI in the Entertainment Industry

These flashcards cover key concepts and perspectives on the impact of artificial intelligence in the entertainment industry, as discussed in the lecture.

What is the contemporary social issue discussed in the Exam?

The impact of artificial intelligence (AI) on the entertainment industry, especially in film and television.

What are the two main perspectives on the issue of AI in Hollywood?

1) Studio's economic neoliberal perspective, which favors profit maximization and reducing production costs; 2) Unions socially democratic perspective, which prioritizes the rights and fair compensation of filmmakers, writers, and actors.

How have Hollywood studios approached the use of AI technology?

Studios are cautiously experimenting with AI to produce cheaper and more efficient results while monitoring audience reactions.

What was a significant action taken by SAG-AFTRA and WGA in response to AI concerns?

They went on strike to protest the unregulated use of AI and to fight for fair compensation and regulations on the use of AI in Hollywood.

How long did the WGA strike last in 2023?

The WGA strike lasted 146 days.

What kind of AI use caused concern among actors and writers?

The use of AI to replicate the voices and likeness of actors without their consent.

What did the unions seek in response to the challenges posed by AI technology?

They sought AI permission guidelines and compensation for the use of their likenesses, as well as better residual payments.

What positive impact resulted from the industrial action taken by unions?

The finalization of a new Commercials Contract that includes ethical guidelines for the use of digital replicas and synthetic performers.

What was the goal of Hollywood studios regarding the use of AI?

To reduce production costs and increase profit margins through enhanced efficiency.

What implication does the partnership between AMPTP and SAG-AFTRA on AI suggest?

It indicates a cautious approach by Hollywood to regulate AI while acknowledging its potential in the industry.

What is one negative impact of AI on Hollywood?

AI may lead to job losses for traditional production roles, particularly in animation.

Why is there a concern regarding AI reducing jobs in animation?

AI can streamline processes that previously required large teams of artists, potentially reducing the demand for traditional animation jobs.