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the word used to describe the growing interdependence of the world's economies, cultures, and populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information
Globalization
with it, the chances and possibility that people all around the world can live and work together have become tangible
Globalization
the recognition and valuing of difference encompassing different factors
Diversity
Factors of Diversity
- Age
- Gender
- Race
- Ethnicity
- Ability
- Religion
- Education
- Marital Status
- Sexual Orientation
- Income
is the customs, knowledge, belief, values, behaviors, arts, social institutions, and achievements of a particular nation, people or other social group
Culture
Communicators who fail to become sensitive to the nuances and differences of cultures may face grave consequences to one's self and to the group one belongs in, such as:
1. Paying a high price (e.g. result in conflict between countries)
2. Lost opportunities (e.g. failed business transactions)
3. Increased level of tension between people during meeting and social gatherings (e.g. difficulty in building camaraderie in sports events like the Olympics or SEA Games)
are made up of members of the same general culture but differ in certain ethnic or sociological ways
Co-Cultures
the process in which a minority group or culture comes to resemble a dominant group or assume the values, behaviors, and beliefs of another group (e.g. the minority group speaks the dominant language instead of their native language in order to fit in
Cultural Assimilation
the process by which individuals may take on values and beliefs of the dominant culture and accommodate them in the public sphere, while maintaining the parent culture or their identity in the private sphere (e.g. the minority group speaks the native language when interacting with members of the dominant culture, while they speak their native language only when interacting with members of their co-cultural group)
Cultural Accommodation
members of a co-culture resist instead of fitting in with the dominant or majority
Resistance or Separation
the minority culture is trying to be recognized or acknowledged by the general culture as a unique or equal culture of its own
Resistance or Separation
a style in which individuals have developed a pattern of avoiding expressing their opinions or feelings, protecting their rights, and identifying and meeting their needs
Passive
a style in which individuals clearly state their opinions and feelings, and firmly advocate for their rights and needs without violating the rights of others
Assertive
a style that tends to anger, create unnecessary conflict, and damage relationships at home or at work
Confrontational
a discipline that studies communication across different cultures and social groups, or how culture affects of communication
Intercultural Communication
describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds
Intercultural Communication
occurs when interactants are of different races
Interracial Communication
occurs when the communicating parties have different ethnic origins
Interethnic Communication
occurs between persons representing political structures
International Communication
includes all forms of communication among members of the same racial, ethnic, or other co-cultural groups
Intracultural Communication
an evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. in other words, it means that one may see their own culture as the correct way of living
Ethnocentrism
a person with this kind of behavior tries to judge the culture of other people from the point of view of their own culture
Ethnocentrism
Language, Religion, Custom, Behavior
Factors of Ethnocentrism
the idea that a person's beliefs, values, and practices should be understood based on that person's own culture, rather than judged against the criteria of another
Cultural Relativism
the opposite of ethnocentrism
Cultural Relativism
variables used to differentiate or distinguish cultures
Cultural Dialectics
the cultural dimension of individualism versus collectivism reveals how people define themselves in their relationship with others
Individualism vs collectivism
Great Britain, The United States, Canada, France, Germany
Nations with individualistic cultures
cultures with systems are tradition-bound which shapes the behavior and lifestyle of group members, while cultures with systems are generally encourage members to exhibit a more direct communication style
High context vs low context
power distance measures the extent to which individuals accept power differences
High power distance vs low power distance
cultures view power as a fact of life and are apt to stress its coercive or referent nature, such as: Saudi Arabia, Malaysia, India
High power distance
cultures believe power should be used only when it is legitimate, thus, are apt to employ expert or legitimate power, such as: Israel, Sweden, The United States
Low power distance
cultures differ in their attitudes towards gender roles
Masculine vs feminine cultures
male aggressiveness, strength, and material symbols of success
Highly masculine cultures
relationships, tenderness in members of both sexes, and high quality of life
Highly feminine cultures
a mistaken idea or belief many people have about a thing or group that is based upon how they look outside, which may be untrue or only partly true
Stereotypes
type of prejudice because what is on the exterior is a small part of who a person is
Stereotyping
using one's race as grounds of suspecting a person of wrong acts
Racial profiling
those of other cultures are judged based on stereotypes and not on actual experience
Preconceived opinions
when opinions on culture become biased and hurtful and they develop a mindset that their culture is better than others
Prejudice
is a major phenomenon, institution, or activity in a nation with which most citizens identify cognitively or emotionally and through which it is possible to describe the national culture and its frame of reference in depth (
Cultural Metaphor
it is not biological; we do not inherit it. Much of learning culture is unconscious. We learn culture from families, peers, institutions, and media. The process of learning culture is known as enculturation.
Culture is learned
because we share culture with other members of our group, we are able to act in socially appropriate ways as well as predict how others will act.
Culture is shared
a symbol is something that stands for something else.
Culture is based on symbols
all aspects of a culture are related to one another and to truly understand a culture, one must learn about all of its parts, not only a few.
Culture is integrated and interconnected
cultures interact and change. Because most cultures are in contact with other cultures, they exchange ideas and symbols
Culture is dynamic
are the application of knowledge and understanding of cultural characteristics and metaphors in a group for the goal of successful communication. are the blueprints for how this information will be exchanged
Communication Characteristics and Strategies
people have various contexts in their communication on how they decide, do business, and others (as such, cultural contexts come into play)
Contextual Differences
these differences are also influenced by cultural contexts. in the US, a signed business contract means looking forward to making future businesses while in Asian countries, it simply means as a simple agreement
Legal and Ethical Differences
being aware of others' culture and how it affects your communication allows fostering of better relationships between individuals and helps avoid conflict
Social Differences
Type of social difference where Asian workers are happier and more successful if they have good relationships with others while North Americans find satisfaction in finishing job assignments and following organizational policies.
Attitudes Towards Work and Success
Type of social difference where some countries are more patriarchal while others consider their culture more matriarchal. In China and other Asian countries, people address their higher ups as their job titles while in the US, it only pertains to Mister and Miss
Roles and Status
Type of social difference where in the Philippines, it may be alright to whistle to call from attention but it's not the same for Indians. Belching is considered wrong in the US and in Middle Eastern countries, but in Taiwan and China, it's considered a compliment.
Manners
Type of social difference where in the US, Germany, and Switzerland, time is a precious tool. Meanwhile, in Spain and Middle Eastern countries, time isn't that big of a deal.
Concept of Time
Type of social difference, the way Filipinos are hospitable towards foreigners while in Russia, Hong Kong, and India, they tend to show some biases and other times - racial discrimination towards other cultures.
Openness and Inclusiveness
aside from social differences, you can differentiate the low context countries from high context ones through their non-verbal contexts
Nonverbal Differences
in the US, they tend to accept the youth more into their decision-making processes while in Asian countries, the seniors are the valued, imbuing the values of respect towards elders
Age Differences
in companies using traditional contexts, men hold a higher authority than women (they are considered as the important factor in the work force)
Gender Differences
the style that's appropriate for the specific situation in writing and speaking.
Registers
introduced three variables that determine how to analyze registers
Michael Halliday
what type of language is used (halliday's variable)
Field
how other people in the conversation affect the overall message (halliday's variable
Tenor
the way of language is put into use either spoken or written (halliday's variable)
Mode
language is unchangeable/immortalized (e.g. wedding vows, national anthems, Bible verses, etc.)
Frozen/ Static
language that is used around businesses, formal gatherings, scholarly works, and other formal occasions (e.g. What kind of resources are beneficial to the company?)
Formal
language that is less formal and is used around employers to employees, doctor's medication, and others that shows a consultative approach
Consultative
language is used in simple conversations, there are no formalities and everybody could understand it with no hampers
Casual
language used towards your family, loved ones, and special partners
Intimate
the speaker needs to know the context, purpose, and audience to properly use the specific phrases and rules towards their intended audience
Registers of Written Language
this register is a little tricky to do since there is no immediate feedback
Registers of Written Language