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research methods
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audit study
research experiment in which researchers match participants on key characteristics to determine how people behave in real-world situations
method
a systematic study design for investigating the world
confirmation bias
tendency we all have to look for and accept information that reinforces what we already believe
echo chamber
a space where we interact primarily with people or information that hold or reinforce our existing beliefs
human subject
person who participates in a research study
nuremberg code
first international guidelines establishing research ethics
Tuskegee syphilis experiment
long-term experiment on black men in Alabama that demonstrates unethical research design
informed consent
voluntary agreement to participate in research based on a full understanding of the potential risks and benefits
vulnerable populations
groups that may need additional protections or considerations in order to give informed consent
quantitative data
data in the form of numbers that reflect amounts
qualitative data
non-numerical data
experiment
research method in which the environment is controlled to isolate the effects of one factor or characteristic
survey
gathering data by asking people sets of questions
structured interviews
interviews that follow a set of pre-written questions that are the same for all participants
unstructured interviews
interviews that included follow-up or additional questions that arise based on a specific participant’s resources
historical analysis
analysis of existing historical records
content analysis
analysis of existing sources, focusing on key themes and patterns
participant observation
research method in which researcher spends time among a group, observing and participating in their daily lives
research question
a question about a research topic that we can reasonably answer
unit of analysis
item observed in a study (individual people, cities, neighborhoods, apartment complexes, nations)
variable
any characteristic that has more than one possible value
covariation
relationship between variables
independent variable
variable that causes a change in another
dependent variable
variable that changes in reponse to another
hypothesis
statement about how variables are expected to relate to one another
population
the entire group of interest in a study
operationalization
defining variables into measurable items
sample
a smaller group of people who represent the entire population
sampling
selecting representatives of the population to study
ethnography
in-depth study of a group and its culture
sampling frame
method for choosing which members of a population will be in a sample
random sample
a representative sample in which every member of the population has some chance of being selected
generalize
apply findings beyond the sample to the larger population
non-random sample
a sample in which not every member of the population has a chance of being selected
nonresponse bias
non-representativeness in a sample caused by patterns in who does and doesn’t respond
correlation
a relationship between variables
causation
one variable causes a change in another variable
direction of relationship
which variable is affecting the other when a relationship exists
causal relationship
relationship that includes causation between variales
spurious relationship
when a third variable actually explains the apparent connection between two variables
social desirability bias
problems introduced to data when respondents give answers they believe are socially acceptable
reliability
consistency of measurements