Sociology Experiment Flashcards

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research methods

Last updated 9:56 PM on 2/7/26
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44 Terms

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audit study

research experiment in which researchers match participants on key characteristics to determine how people behave in real-world situations

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method

a systematic study design for investigating the world

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confirmation bias

tendency we all have to look for and accept information that reinforces what we already believe

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echo chamber

a space where we interact primarily with people or information that hold or reinforce our existing beliefs

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human subject

person who participates in a research study

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nuremberg code

first international guidelines establishing research ethics

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Tuskegee syphilis experiment

long-term experiment on black men in Alabama that demonstrates unethical research design

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informed consent

voluntary agreement to participate in research based on a full understanding of the potential risks and benefits

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vulnerable populations

groups that may need additional protections or considerations in order to give informed consent

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quantitative data

data in the form of numbers that reflect amounts

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qualitative data

non-numerical data

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experiment

research method in which the environment is controlled to isolate the effects of one factor or characteristic

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survey

gathering data by asking people sets of questions

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structured interviews

interviews that follow a set of pre-written questions that are the same for all participants

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unstructured interviews

interviews that included follow-up or additional questions that arise based on a specific participant’s resources

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historical analysis

analysis of existing historical records

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content analysis

analysis of existing sources, focusing on key themes and patterns

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participant observation

research method in which researcher spends time among a group, observing and participating in their daily lives

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research question

a question about a research topic that we can reasonably answer

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unit of analysis

item observed in a study (individual people, cities, neighborhoods, apartment complexes, nations)

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variable

any characteristic that has more than one possible value

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covariation

relationship between variables

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independent variable

variable that causes a change in another

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dependent variable

variable that changes in reponse to another

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hypothesis

statement about how variables are expected to relate to one another

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population

the entire group of interest in a study

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operationalization

defining variables into measurable items

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sample

a smaller group of people who represent the entire population

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sampling

selecting representatives of the population to study

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ethnography

in-depth study of a group and its culture

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sampling frame

method for choosing which members of a population will be in a sample

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random sample

a representative sample in which every member of the population has some chance of being selected

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generalize

apply findings beyond the sample to the larger population

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non-random sample

a sample in which not every member of the population has a chance of being selected

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nonresponse bias

non-representativeness in a sample caused by patterns in who does and doesn’t respond

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correlation

a relationship between variables

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causation

one variable causes a change in another variable

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direction of relationship

which variable is affecting the other when a relationship exists

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causal relationship

relationship that includes causation between variales

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spurious relationship

when a third variable actually explains the apparent connection between two variables

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social desirability bias

problems introduced to data when respondents give answers they believe are socially acceptable

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reliability

consistency of measurements

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