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3 stages of memory
encoding, storage, retrieval
Encoding
putting information into the memory system
making meaning out of information
taking in information and putting it into a format that our brain can store
representation but not reality
Storage
retaining information over time
encoding the sounds and holding onto it
the process of maintaining encoded information over time for future useÂ
Retrieval
accessing stored information for use
pulling it out
recognize information
Types of processing
shallow, deep, automatic
Automatic Processing
ex: hand in fire, hand hitting hot pan
Didnât intentionally learn
Shallow Processing
superficial processing
Deep Processing
meaning, context, intentional
Time and Personal Relevance
time passing after encoding info effects memory (decay, forgetting, spacing)
how much it personally relates to you/how meaningful it is affects your memory (more motivated/meaningful â good for memory)
Amnesia
forgetting
Dimentia
forgetting due to age/mental decline in memory
Sensory memory
simplest to understand
memory for sensory input/information
stimulus goes into the 5 senses (touch, smell, sight, hearing, taste)
stored briefly in its original sensory form for a very short amount of time
requires attention to move into working memory
remembering something thatâs already happened
3 systems of memory
sensory memory, working memory, long term memory
Short Term Memory
information from sensory memory is briefly stored
not really meant to last (maybe seconds, possible up to a couple of minutes but thatâs it)
often moves information into long-term memory
has a limited capacity (how much & how long)
Characteristics of Short Term Memory
limited capacity, limited duration, susceptible to decay, susceptible to interference
Limited Capacity (working memory)
7 ± 2 chunks/bits of information
Chunking
chunk= any meaningful unit
grouping bits of information together to allow for better memory
the more chunks that can be made, the more that can be used
ex: grouping items in a grocery list together to remember them better or remembering a phone number as three separate groups of numbers instead of 9 separate digitsÂ
Limited duration (short term)
some say 20 seconds, others say longer (2 minutes)
Susceptible to decay
over time, it is forgotten in your short term memory
Susceptible to interference
disrupting the process
2 kinds: proactive & retroactive interference
Proactive interference
this is when older information that you have learned or experiences you have interferes with the new information that you are learning and trying to encode
Retroactive interference
this is when new information you are learning currently gets in the way of old information that you have already learned in the past
Serial position effects
your short term memory is flawed, so you are more likely to remember the things at the beginning of the list (primacy) or at the end of the list (recency)
Primacy (Serial Position Effect)
better memory for items at the beginning of a list
Recency (Serial Position Effect)
better memory for items at the end of a list
Serial Position Curve
shows recall at the beginning is really high, but the further we go along, the less likely we remember and then is high at the end again
Working Memory Model (WM)
short term memory is more than a simple storage system
working memory is a temporary storage unit and can process and manipulate information via controlled attention
Baddeley and Hitch WM Model

Phonological Loop (WM Model)
sounds like âphonicâ which sounds like language
this is a part of your working memory
the speech and sound related component is responsible forâŠphonological storage (holding onto sounds) and articulatory rehearsal
Articulatory Rehearsal (Phonological loop)
mental or cognitive rehearsal of auditory information
How does the phonological loop work?
word length effect, articulatory suppression effect, phonological similarity
Word length effect (Phonological loop)
more information means you have to work harder and youâre ability to work harder is inhibited by more information
Articulatory suppression effect (Phonological loop)
distracting, canât multi-task, can only spotlight attention on 1 thing at a time
Phonological Similarity
words look and sound similar which makes them harder to stand out
Visuo-spatial sketchpad
mental representation of visual information
knowing whatâs comingÂ
information can be manipulated
maps
Assessing Memory (the process) (CC Video)
recall, recognition, re-learning
3 Râs of memory
Recall, recognition, re-learning
Recall (3 Râs of memory)
how you reach back in your mind and bring up information
ex: fill in the blank
Recognition (3 Râs of memory)
only needing to identify old information when presented with it
ex: multiple choice
Re-learning (the 3âs of memory)
refreshing or reinforcing old information
Long-term memory (CC video)
capacity= unlimited when short-term memory is rehearsed or deemed important
implicit, explicit, procedural, episodic memory
emotional processing
memory âhacksâ
ways to improve learning
Implicit memory
things we are not aware of or have to concentrate on (skills and habits)
Explicit memory
things we are conscious of (facts and events)
Procedural memory
responsible for knowing how to perform actions and skills (muscle memory= unconscious effort)
ex: riding a bike, tying shoes
Episodic memory
stores information about personal experiences and specific events
includes context, such as the time and place of an event, as well as associated emotions
Hippocampus involved
Emotional processing
emotions shape not only what we remember but also how vividly and accurately we recall events
Memory âhacksâ
chunking
mnemonics
Mnemonics
memory aids that use associations, acronyms, or imagery to help retain information
Ex: ROYGBIV
Other ways to improve learning (from the handout)
Memory pathway

Language acquisition
the process by which humans acquire the ability to perceive, produce, and use words to understand and communicate
Perceptive (Language acquisition)
learning language through the senses, process, understand
Expressive (Language acquisition)
using words to communicate/communicating what you need
3 approaches to language acquisition
behaviorist, chomsky, and universal grammar
Behaviorist approach
environmental influence, imitation, reinforcement, and conditioning
children learn words and grammar primarily by mimicking speech they hear and receiving positive feedback (correct words are positively reinforced)
reinforcement and punishment of words repeated leads to meaning being assigned to words and therefore language is learned
critiques of this approach say that it does not explain the rapid pace of language acquisition and does not count for creation of novel sentences
Chomsky approach
Noam Chomsky
a critic of Skinner and behaviorismÂ
Nativist
theory emphasizes role of innate structures and mechanisms of the human brainÂ
key points in his theory included the language acquisition device (LAD), universal grammar, poverty of stimulus, critical period
Language Acquisition Device (LAD) (Chomsky)
humans have an inborn biological capacity for language which predisposes them to acquire itÂ
Universal grammar (Chomsky)
all human languages share a deep structure rooted in a set of grammatical rules and categories
Poverty of stimulus (Chomsky)
linguistic input is often insufficient for behaviorist theory to be effective, that points to an innate cognitive structure
Critical period (Chomsky)
there is a period of time in which the brain is particularly receptive to linguistic input- first language it is very young
Universal grammar
innate, biological, grammatical categories, such as a noun category, verb category, that facilitate the entire language development in children and overall language processing
ex: children know instinctively that a noun like âboyâ goes with a verb ârunâ to make âboy runsâ
Childhood language acquisition
high amplitude sucking, babbling, child directed speech, wug test, critical period, language deprivation, adult language acquisition
High Amplitude Sucking
babies suck on pacifiers when hearing sounds that interest them
Babbling
long repetitive sequences of nonsense syllables
Child directed speech
the way adults talk to babies that varies across cultures
Wug test
applying rules when itâs not needed
applying rules for a new word even if they havenât heard it before
Critical period (childhood language acquisition)
a period of time where childrenâs ability for language learning is high; also a period where children can learn as many languages as they are exposed toÂ
Holophrastic speech
kids getting better at language so they will use 1-2 words to convey an entire idea
an important step in intentional language
ex: âi need waterâ â âwaterâ
Overgeneralizations
kids apply a rule when itâs not really correct but it shows advancement in language
ex: instead of saying âI went,â they say âI goedâ
this is usually self corrected
shows risk and confidence in kids
donât correct it too early on or it will discourage kids to use language
Language Deprivation
children are not exposed to a language accessible to them during developmental yearsÂ
ex: deaf babies who are not taught sign language
this is also a period where children can learn as many languages as they are exposed to
Adult language acquisition
language transfer- when you use language you already know to learn a new one
things that aid in this are motivation and fits with identity and goals
Attention
mental process of concentrating effort on a stimulus or mental event
Input attention
basic processes of getting sensory information into the cognitive system
Attention is viewed asâŠ
alertness or arousal (ex: smelling smoke, hearing alarm)
an orienting reflex or response (ex: new culture)
spotlight/search mechanism (ex: focusing on 1 thing, like taking an exam)
Attention as alertness/arousal
alertness and arousal are necessary, adaptive states of the nervous system
vigilance (sustained attention)
Vigilance
sustained attention
maintenance of attention over long periods of time
decline in attention takes about 20-35 mins
influenced by neurological and physiological states (temperature, arousal, drugs)
solution: self regulation
Attention as orienting/capture
orienting reflex- reflexive redirection of attention toward an unexpected stimulus
driven by: motivationally significant stimuli (desserts, attractive individuals, predators, toxic substances) and novel stimuli
Attentional capture
redirection of attention to stimuli based on physical characteristicsÂ
susceptible to habituationÂ
ex: husband being âused toâ how pretty his wife is when someone else comments how pretty she isÂ
Attention as a spotlight (spotlight attention)
a mental attention- focusing mechanism that prepares you to encode stimulus informationÂ
âshines a spotlightâ to highlight necessary information
Posnerâs Spatial Cuing Task
Posner, Nissen, & Ogden (1978)
Participants focused on a cross
Participants saw an arrow pointing the direction of the coming target
80% trials were âvalidâ 20% were âinvalidâ
Participants asked to indicate the side to which the arrow pointed
If you have visual cues, you can pay attention to certain aspects
Controlled/Selective Attention
choosing one stimulus to focus on while choosing not to attend to other stimuli
Filtering/selecting
mental process of eliminating distractions
Stroop Test
cognitive testingÂ
noticing color of the word that doesnât say the actual color (ex: the word black being written in red ink)
made to see if you can control your attention
especially helpful in things like traumatic brain injury recoveryÂ