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FL purposes: Reinforce or challenge ——, ——- hierarchies and rapport
Social distance, relationship hierarchies
Features supporting social distance, hierarchy and rapport
Jargon- creating a disconnect in those who know and not, establishing social distance
Euphemisms- maintain social harmony, and increase social distance
Agentless passive- social distance
Compound complex and complex = subordination, social distance of confusing
reinforce auth- and exp-
Authority and expertise
Authority
Imbalance in power e.g political or corporate
Expertise
Imbalance in knowledge- field specific, surgeon vs normal person
Promote in group solidarity
Solidarity- common beliefs, experience, values, knowledge-sledge between people (broader)
In group membership: values, (more specific)
Features supporting in group solidarity
Celebrate and commemorate
Sense of grandiosity
Respect /solemnity/ seriousness
Features of celebration and commemoration
Proper nouns→more respect
Euphemisms→ respect
Honorifics → honour and respect them
Abstract nouns → conceptual
“Immortalising the fallen, and the values they embody”
To clarify, manipulate or obfuscate
Depending on the audience it can clarify, manipulate or obfuscate
When does it clarify
Between professionals of same knowledge
When manipulate or obfuscate
between professional and outsider/layperson
Where can this be found
Political and corporate domains,
Doublespeak
Doublespeak = language that is intentionally used to mislead… for a self centred motive
→euphemism
→jargon
Something could seem like on the outside, to maintain social harmony could also be to manipulate etc using doublespeak
Medical euphemisms- not inherently doublespeak because the intention is to…→ maintain social harmony
Negotiate social taboos → promotes social harmony
To maintain the societal harmony and not offend people
Features for negotiate social taboos and non discriminatory language
Euphemisms and non discriminatory language (pc)